Parks Associates
Nokia study of consumer & enterprise users: FWA and Video are top 5G services
In a study of wireless consumer users conducted with Parks Associates, Nokia found that fixed wireless access (FWA) services as the top-ranked use case by global consumers (76% of all respondents), although with the caveat that mobile network operators must prove that 5G can perform as well as fixed broadband.
We find that quite interesting, as FWA is NOT a use case for IMT 2020– the global 5G standard (yet to be completed).
The study of enterprise users found that businesses identify video as the most attractive 5G WAN and LAN applications, with 83% finding it appealing and 48% citing 5G-enhanced video monitoring as a near-term opportunity. 90 percent of consumers said that uninterrupted video calls will be a “very valuable” part of 5G connectivity. 83 percent of businesses said that video calls are a “compelling” use case for 5G.
Two-thirds of the enterprises surveyed in the study (65%) said they are familiar with 5G, and one-third (34%) report they are already using 5G and are highly satisfied with the service. The report also noted that while nearly half (47%) of IT decision-makers say their organizations have already started planning for 5G, others are waiting for more widespread 5G availability (54%), and nearly one-third (30%) reported they would also like to better understand the value of 5G before developing a strategy to use it in their organization.
Nokia noted that the research was carried out before the COVID-19 pandemic, but claimed the results were still valid, “perhaps more so in this new environment,” said Josh Aroner, vice president of communication service provider marketing at Nokia. “While current networks are performing well, consumers are newly appreciating the value of quality networking.”
The consumer study surveyed 3,000 people in the UK, US and South Korea, while the enterprise study surveyed over 1,000 IT decision-makers in segments including energy, manufacturing, government/ public safety and automotive/transportation.
Josh Aroner, Vice President of Communication Service Provider Marketing, commented: “Nokia commissioned this research prior to the current global coronavirus pandemic but its insights are still valid and applicable, perhaps moreso in this new environment. While current networks are performing well, consumers are newly appreciating the value of quality networking.
“Video has been a bedrock of social interaction and 5G can greatly improve this capability, while social isolation and remote work likely increase appeal for immersive experience applications. FWA is an attractive early use case for 5G, especially with remote install, but operators must make an informed decision about how to invest in it and in which geographic location.”
Additional report findings:
- Nearly half of those who work remotely indicate a strong willingness to switch providers for 5G service and more likely to intend to purchase a 5G phone. Greatly expanded remote work experience may drive plan and phone upgrades.
- Nearly two-thirds of early 5G users are highly satisfied with the speeds they experience on 5G networks, compared with less than half of 4G users.
- 45 percent of all consumers find connected car concepts appealing with navigation and safety capabilities seen as most valuable, but this jumps to 73 percent amongst vehicle owners. 53 percent of vehicle owners said they would be interested in bundling car connectivity with a 5G data plan.
- Two-thirds of consumers find 5G-enabled Augmented Reality and Virtual Reality services appealing and 56 percent were drawn to cloud gaming. Mandatory physical distancing may be the inflection point for these use cases.
- 77 percent of companies using connected equipment find 5G-enabled remote control machinery appealing. 82 percent of respondents with existing cloud robotics deployments find the idea of 5G-enabled cloud robotics “highly appealing”
Network operators will no doubt be pleased to learn that there is demand among consumers for 5G, although they should note that customers would be prepared to switch operator if their current provider is slow to launch 5G services.
Methodology:
This survey fielded 3,000 smartphone owners across the US, UK, and Korea. Demographic quotas set for age, gender, and household income ensure the sample is representative of the population of each market surveyed. Respondent Characteristics: Adults, ages 18 and older; Smartphone owners; Broadband internet users; Primary decision makers.
Resources:
- To download the research, please go here: The value of 5G services: Consumer perceptions and the opportunity for CSPs
- To download images please go to the Media Library
- Infographic: 5G opportunities for consumers
- Webpage: Extraordinary opportunities for 5G
- Webpage: Nokia FWA
- Webpage: Nokia 5G
About Nokia
We create the technology to connect the world. Only Nokia offers a comprehensive portfolio of network equipment, software, services and licensing opportunities across the globe. With our commitment to innovation, driven by the award-winning Nokia Bell Labs, we are a leader in the development and deployment of 5G networks.
Our communications service provider customers support more than 6.4 billion subscriptions with our radio networks, and our enterprise customers have deployed over 1,300 industrial networks worldwide. Adhering to the highest ethical standards, we transform how people live, work and communicate. For our latest updates, please visit us online www.nokia.com and follow us on Twitter @nokia.
Media Inquiries:
Nokia
Communications
Phone: +358 10 448 4900
Email: [email protected]
References:
Nokia: Video is still the 5G ‘killer app’ for both consumers and enterprises