Market research firm RVA LLC forecasts that direct investment in North American fiber to the home (FTTH) deployment will reach $4.7 billion annually by 2017. Altogether, the market will be worth $18 billion across the next five years, RVA asserts. Meanwhile, operators will see FTTH services revenues grow to $4 billion by 2017, almost half of the cumulative $9 billion North American service providers will see over the same fiber-year period.
North American Fiber to the Home and Advanced Broadband Review and Forecast to 2017, tracks both FTTH deployments and consumer demand for high-bandwidth services. The report states that deployment growth will continue over the next five years despite the wrap-up of the ARRA broadband stimulus program, the evolution of the FCC’s Universal Service program to the Connect America Fund, and potential continuation of past economic uncertainties. Market expansion will come via what an RVA press release described as “a diverse group of small to large providers” who will supplant Verizon as the primary market catalysts. Meanwhile, the deployment focus will shift from overbuilds to greenfield applications over the five-year forecast period, RVA says.
RVA also expects the number of subscribers for high-bandwidth services ranging to the 1-Gbps will increase rapidly. These high-bandwidth users will create an important market for for application, software, and programming developers.
A great example of this trend is the Google FTTH project in Kansas City, KS and MO. A new study from media and technology marketing consultancy Ideas & Solutions! Inc. suggests that while Google’s brand recognition played a large role in the initial success of Google Fiber, the company’s marketing campaign also helped get its Kansas City fiber-to-the-home (FTTH) project off to a good start.
The Ideas & Solutions! “Google Fiber Matters: Consumer Demand Study” is based on 1,303 interviews about the Google Fiber project. The company conducted 532 online interviews among Kansas City “fiberhoods” with adults 18-74 years of age from October 19 to November 4, 2012, a few weeks just prior to Google Fiber’s initial customer installations. The remaining interviews were conducted during roughly the same timeframe from among 18- to 74-year old adults nationwide for benchmarking purposes. The study measured respondents’ perceptions of Google, its competition, and the Google Fiber project itself.
In addition to those Google successfully pre-registered for the Google Fiber – about 30% of the target market – another 30% of survey respondents expressed interest in the FTTH services.
IEEE ComSocSCV Feb 13, 2013 meeting: Fiber Deployments for Broadband Wired and Wireless Access
This decade will see unprecedented growth in broadband networks, both mobile as well as fixed (to the home). On the home access side, new fiber optic deployments are enabling a quantum leap in the access rates that are available to consumers. On the mobile side, one of the key bottlenecks has been in backhaul to the cellular base stations, and the growth of small cells providing high-speed 4G and WiFi access has exacerbated this issue. This session will deal with these two market drivers and the resulting growth in fiber-based deployments.
Milo Medin will discuss the Gigabit access networks that Google is currently building out in Kansas City and elsewhere, and John Georges will talk about the rapid growth of small cells and the capacity needs which are driving the fiber build-out to provide the necessary backhaul.
Our two speakers have been instrumental in creating access networks over the past couple of decades. Milo Medin was founder and CTO of @Home, which enabled millions of homes gain access to high-speed cable Internet service through the television cable infrastructure. In his current role running access services at Google he is responsible for deploying Gigabit access networks for residential use. John Georges is a pioneer of RF-over-fiber technology. Prior to his current position at Vodafone USA, John founded and ran NextG Networks (acquired by Crown Castle International) which built out a fiber network to connect cellular base stations.
· Milo Medin, Moving the Web forward: Moving the access network to Gigabit
· John Georges, Wireless Access and Fiber Backhaul for Small Cells
The Feb 2013 meeting description, along with logistics, will be published at: http://comsocscv.org