AT&T partners with Polycom to compete with Cisco in Telepresence market
AT&T will OEM Polycom made equipment to market video collaboration tools for businesses by integrating their respective telepresence products. Under the agreement, enterprise users of AT&T’s Telepresence Solution in 40 nations will have access to expanded features offered by Polycom RealPresence — including on-demand virtual meeting rooms and enhanced video collaboration — as part of a managed service bundle.
AT&T will incorporate the Polycom RealPresence platform as part of the AT&T Telepresence solution video infrastructure in the AT&T Business Exchange, leading to on-demand virtual meeting room capabilities that increase customer choice through expanded interoperability, more flexible and user-friendly video collaboration experiences and new forms of collaboration with business customers, partners and suppliers on the AT&T Business Exchange.
“AT&T and Polycom’s announcement is a big win for customer choice and interoperability, and it will help accelerate video collaboration as businesses increasingly look to cloud-delivered options,” Zeus Kerravala, ZKResearch principal analyst, said. “In addition, this agreement opens new revenue streams and business opportunities for AT&T, and demonstrates the momentum Polycom is having with service providers and in the video cloud market.”
For several years now, Cisco has increased their telepresence market penetration and will offer stiff competition for AT&T. Cisco remains the clear market leader and now holds 50.6% of the market, which is an improvement over its 44.3% share in 1Q11 but a decrease from its 54.3% market share in 4Q11.