AT&T has changed the name of its wireless video service from AT&T U-Verse Live TV to Mobile TV, saying in a blog post that it has also improved the picture quality of the $10 monthly service, introduced $5 add-on programming packages and made it available on most of its smartphones via 3G, 4G and Wi-Fi networks. Subscribers can view a number of live TV channels by downloading a streaming and on-demand TV application.
Rob Hyatt, AT&T’s Executive Director of Marketing Management, posted on the company’s Consumer blog page that the newly renamed service was intended to be your “on-the-go source for entertainment and information whether you’re traveling near or far and is accessible through Wi-Fi and AT&T’s 3G & 4G LTE networks.” It is available on most of the AT&T smartphones and will cost $9.99 per month.
In addition to the accessibility on most of its smartphones, AT&T says it is now offering “enhanced picture quality” when viewed on its 4G LTE network. This implies that AT&T will broaden coverage of its 4G-LTE network as they promised last fall.
Mobile TV subscribers will also have their Mobile TV subscription merged with their main account so it’s streamlined billing. The new Mobile TV service enables users to easily watch channels like ESPN Mobile, Disney, FOX News, ABC Mobile, and more right from their portable device using a streaming and on-demand television app.
AT&T is offering add-on packages for Mobile TV for $4.99. Its Urban Zone Pack features programming from BET while its Playground TV Pack is more for kids, and lastly Hispanics can get specialized programming with its Paquete en Espanol movil.
This isn’t the first time AT&T has offered a “mobile TV” service. The carrier, along with Verizon Wireless, offered Qualcomm’s MediaFLO broadcast mobile TV service until Qualcomm decided to shut the network down in 2011.