Parks Associates: >75% of U.S. households use WiFi for in home connectivity

Parks Associates reports that more than 75% of data in U.S. homes is carried via Wi-Fi connectivity. Wi-Fi is doing the large majority of work when it comes to home networking and data transport in U.S. broadband households amid ongoing rapid growth in network usage and data consumption, Parks’ senior director of research Harry Wang highlighted.

Half of US broadband households use 3G and 4G wireless services for Internet connectivity, followed by Ethernet cabling and network connections (like DSL or cable modems) as per the chart below:

Home Networking Method Used to Access Internet in the Home | Parks Associates

In-Home Wireless Data:

“Consumers already use lots of data on their mobile, smart home, and entertainment devices, and Wi-Fi is doing most of the work in the home, accounting for more than 70% of data used per month in U.S. broadband households,” Wang was quoted in a press release.

Furthermore, according to Parks Associates’ latest IoT-related research:

  • Roughly 50% of U.S. broadband households are willing to share data from smart devices for discounts on electricity, and 40% are willing to share data to update and improve their products.
  • More than 75% of U.S. broadband households use Wi-Fi for connectivity in the home and 50% report using 3G/4G services.
  • 40% of broadband households in Canada use a personal assistant device or app.

Consumer demand for data will continue to grow both inside and outside the home, Wang noted. So will the number of network devices acquired in U.S. households, which Wang says is expected to rise to more than 2.3 billion between 2015 and 2020.

“Providers and manufacturers must ensure their offerings can deliver a positive user experience despite these increasing demands—and that they are positioned to leverage new revenue opportunities emerging from the connected home,” he cautioned.


For more information on Parks Associates research or events, visit, or contact [email protected], 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Holly Sprague at [email protected] or 720-987-6614.

One thought on “Parks Associates: >75% of U.S. households use WiFi for in home connectivity

  1. Strategy Analytics: Wi-Fi Installed Base Forecast to Reach 17 Billion by 2030, Driven by the Smart Home

    Penetration of Wi-Fi devices in the home is growing consistently and is being pushed to ever greater heights by smart home devices that use Wi-Fi, according to a Wi-Fi installed base forecast from Strategy Analytics. Almost 5 billion Wi-Fi devices are in use in homes worldwide and that number will reach 17 billion by 2030, researchers said.

    The Strategy Analytics report, titled “The Wireless Home: Assessing the Scale of the Global Home Wi-Fi Device Market,” found that 802.11ac accounted for three-quarters of device sales this year. Wi-Fi 6, which recently has been introduced, will be used in one-third of sales by 2023 and will become dominant later in the 2020s.

    The third wave of WiFi-enabled devices include smart speakers, smart appliances, video cameras and thermostats, according to the report. The first waves were home computing devices (in the early 2000s) and smart TV devices (in the 2010s).

    This year, smart TV devices will constitute 29% of home WiFi devices. The category will be overtaken by smart home devices in 2020. Smart home devices eventually will account for more than 60% of WiFi devices in use.

    Indeed, it is a changing environment. “The shape of the wireless home is constantly evolving to meet changing consumer needs and expectations,” David Watkins, Strategy Analytics’ Director of Connected Home Devices, said in a press release. “Wi-Fi technology has adapted well to these requirements over time and looks set to remain the dominant platform for in-home internet connectivity for many years to come.”

    The smart home category shows such constant and strong growth because it has both large building blocks and niche opportunities.

    On one end of the spectrum are the big categories. These continue to grow. For instance, Charter communications said in June that it is offering Charter Apple HomeKit security to Spectrum subscribers. On the granular side, Comcast recently added a filter to its Xfinity Home camera that enables subscribers to track movements made by their pets. The feature utilizes artificial intelligence.

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