SK Telecom Launches 5G AR and VR Services for eSports

SK Telecom today announced the launch of three 5G AR and VR services – ‘Jump AR’, ‘LCK* VR Live Broadcasting’ and ‘VR Replay’ – to offer a more realistic and immersive experience when watching eSports games.

‘Jump AR’ is an augmented reality service that teleports users to an eSports stadium, LoL Park, through their smartphone screens. When accessing the ‘Jump AR’ app, a ‘virtual portal’ to LoL Park in Seoul appears on the screen. If users take a few steps towards the virtual portal, they are transported to the virtual LoL Park.

By moving their smartphones around, users can get a 360-degree view of LoL Park’s interior, leave AR messages of support, watch greeting videos of players, and also read messages left by other eSports fans.

SK Telecom applied a hyper-immersive space platform and real-time tracking technology to allow users to freely navigate the virtual LoL Park. Users can also take fan selfies through 3D facial recognition and realistic AR rendering technologies.

LCK VR Live Broadcasting’ allows users to watch eSports players close-up through the 360-degree VR cameras installed in LoL Park while enjoying the cheers from actual audience in real time.

‘VR Replay’ is a new eSports video content that provides highlights from the perspective of characters in the game. By wearing VR headsets, users can watch 360-degree battle scenes from characters’ point of view. SK Telecom applied an advanced technology that combines separate scenes into a 360-degree video content.

The company provides ‘LCK VR Live Broadcasting’ and ‘VR Replay’ through ‘SKT-5GX’ section of ‘oksusu.’

The esports arena within the LoL Park, set up by Riot Games in Seoul, can seat 400 spectators, but tickets are frequently sold out early, the Korean telecom firm said, noting that its new AR and VR services will allow esports fans to enjoy games anywhere with smartphones if they fail to obtain tickets.

The Jump AR service offers users the experience of being teleported down to the esports arena, providing a 360-degree view.

The VR Replay offers highlight scenes of games from the perspective of game characters. Wearing a VR headset, users can enjoy an immersive viewing experience as if they are in the middle of the battlefield in the games.

The VR on-the-spot live broadcast enables users to watch players at close range through 360-degree VR cameras installed at the esports arena.

“With new 5G immersive technologies, SK Telecom has realized unprecedented eSports broadcasting services and content,” said Jeon Jin-soo, Vice President and Head of 5GX Service Business Division of SK Telecom. “We will continue to develop innovative 5G services to offer immersive experiences for customers.”

Models promote SK Telecom’s AR and VR services designed to offer more immersive viewing experiences for esports fans at LoL Park in Seoul in this photo provided by the mobile carrier,  PHOTO Courtesy of SK Telecom

……………………………………………………………………………………………………

About SK Telecom

SK Telecom is the largest mobile operator in Korea with nearly 50 percent of the market share. As the pioneer of all generations of mobile networks, the company has commercialized the fifth generation (5G) network on December 1, 2018 and announced the first 5G smartphone subscribers on April 3, 2019. With its world’s best 5G, SK Telecom is set to realize the Age of Hyper-Innovation by transforming the way customers work, live and play.

Building on its strength in mobile services, the company is also creating unprecedented value in diverse ICT-related markets including media, security and commerce.

For more information, please contact skt_press@sk.com or sktelecom@bcw-global.com.

Media Contact

Yong-jae Lee

SK Telecom Co., Ltd.

(822) 6100 3838

yjlee6880@sk.com

Irene Kim

SK Telecom Co., Ltd.

(822) 6100 3867

gahaekim@sk.com

Ha-young Lee

BCW Korea

(822) 3782 6421

Hayoung.Lee@bcw-global.com

2 thoughts on “SK Telecom Launches 5G AR and VR Services for eSports

  1. From SK Telecom earnings press release:

    Since launching the world’s first 5G smartphone service on April 3, 2019, SK Telecom has taken up the largest 5G market share in Korea by securing 530,000 5G subscribers as of the end of June 2019.

    SK Telecom has been carrying out company-wide efforts to allow 5G subscribers to experience stable network and differentiated service benefits.

    The company started the world’s first 5G roaming service with Swisscom on July 17 and launched three innovative 5G AR and VR services to deliver immersive eSports broadcasting experience on July 26.

    In the second half of this year, SK Telecom plans to build multiple 5G clusters – equipped with premium network quality and innovative services – in main areas across the nation to shift the competition paradigm of the telecommunications industry centered around 5G services.

    The company expects the number of its 5G subscribers to surpass 2 million this year.

  2. SK Telecom (SKT) declared itself the 5G king of South Korea after signing up more than half a million subscribers to the service in just under three months.

    Operators in the country launched their next-generation offers simultaneously on 3 April, with total user numbers reckoned to have broken 1 million after two months.

    In its Q2 earnings statement, SKT said it ended the quarter with 503,000 users, giving it the “largest 5G market share” in the country. This contributed to a 1 per cent rise in total mobile subscribers year-on-year to 31 million at end-June (including MVNO and other connections).

    However, SKT’s 5G success appeared to be a double-edged sword, bringing with it higher marketing expenses and costs associated with licensing fees which dragged on operating income at its mobile communications business.

    The operator continued to build its 5G offer following the close of the quarter, penning a roaming deal with Swisscom and launching three AR and VR services using the technology in July. During the remainder of the year, it plans to build “multiple 5G clusters” in major areas of the country, offering “premium network quality and innovative services”, moves it expects will take its total users beyond 2 million by end-December.

    SKT said 5G had a positive sequential impact on mobile revenue during Q2, though the KRW2.44 trillion ($2 billion) generated was down 2.5 per cent year-on-year.

    At group level, net profit fell 71.7 per cent to KRW259.1 billion due to a “lower equity method income on SK Hynix”, while revenue grew 6.8 per cent to KRW4.4 trillion.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*

 
 

 

Recent Posts