Google Cloud has added a region in Dallas, Texas, which brings Google Cloud’s total number of global regions to 34. The rollout follows the launch of its 33rd cloud region in Columbus, Ohio late last month. Other recent additions include regions in Milan, Italy; Paris, France; and Madrid, Spain.
“We’ve heard from many of you that the availability of your workloads and business continuity are increasingly top priorities. The Dallas region gives you added capacity and the flexibility to distribute your workloads across the U.S.,” Google Cloud executive Stacy Trackey Meagher wrote in a blog post.
The Texas site is the eleventh region in North America and second in the central U.S., with the other located in Iowa. It also has North American cloud regions in Oregon, Salt Lake City, Los Angeles, Las Vegas, South Carolina and Northern Virginia as well as Montreal and Toronto, Canada.
Google Cloud regions are geographic areas of coverage that consist of several smaller zones. Most cloud regions are comprised of 3 zones. With its 34 current regions, Google Cloud now has 103 zones. Additional plans to expand its footprint are in place, with Google targeting new regions in Doha, Qatar; Turin, Italy; Berlin, Germany; Dammam, Saudi Arabia; and Tel Aviv, Israel.
The aggressive infrastructure investment comes as parent Alphabet chases profitability for its cloud unit and as Google Cloud looks to gain market share. But it has an uphill battle.
As of the end of Q1 2022, Synergy Research Group data showed AWS led the cloud market with 33% market share, with Microsoft following with 22% and Google Cloud rounding out the top three with 10%. And earlier this year, AWS announced plans to expand its Local Zone cloud compute capabilities to more than two dozen new countries.
Google Cloud revenue in Q1 rose 44% to $5.8 billion, but the company still posted a net loss of $931 million. Asked on an earnings call what the next phase of growth for Google Cloud will entail, Alphabet CEO Sundar Pichai said he is looking forward to more product innovation but added “We are scaling up, particularly in our go-to-market as well…over time, as we focus on converting bookings to consumption as well.”
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Google opens Milan cloud region, with Turin to follow
Google has officially inaugurated its first cloud region in Italy and its 34th worldwide in partnership with Telecom Italia (TIM). The new Milan region is designed to help meet the growing technology needs of Italian companies of all sizes and across all industries via low-latency cloud services that comply with the highest international security, data protection and sustainability standards as well as digital sovereignty requirements.
In a statement, Google said the region, dubbed Europe West 8, is the first of two regions that are opening in Italy and will be followed in the coming months by a Turin facility, converting the country into the first in the EMEA region to host two Google Cloud regions. The company cited a recent independent economic impact report from the University of Turin indicating that the two regions could potentially generate up to EUR 3.3 billion in revenues and support up to 65,000 new jobs in Piedmont and Lombardy by 2025.
The new Milan region launches with three cloud zones and Google’s standard cloud services including Compute Engine, Google Kubernetes Engine, Cloud Storage, Persistent Disk, CloudSQL and Cloud Identity. In addition, our customers will benefit from critical features such as data residency controls, default encryption, organisational policies and VPC Service Controls, said Google.
Launch partners include Intesa San Paolo bank, which will migrate relevant parts of its information system to Google Cloud, allowing it to rapidly digitalize critical processes and quickly roll out innovative tools.
Intesa San Paolo, Google, TIM and the latter’s cloud unit Noovle have already teamed up to launch the Google Cloud Pro developer training program that’s open to the entire ecosystem of Italian developers as well as the Opening Future project dedicated to promoting digital skills for startups, students and small businesses in the country.