SKT with Global Telcos to Expand Metaverse Platform in US, Europe and Southeast Asia
On February 27 at MWC Barcelona 2023, South Korean network operator SK Telecom (SKT) signed a memorandum of understanding (MOU) with Deutsche Telekom and T-Mobile US to jointly explore opportunities for expanding its metaverse platform ifland into Germany and the U.S.
Image Credit: SKT
The three companies will begin to conduct market tests in the U.S. and Germany in the second quarter of this year, with the main goal of the trials being to try “more diverse metaverse services in Europe and the U.S.”
SKT, Deutsche Telekom and T-Mobile US will also produce content tailored to local preferences, and will jointly promote the metaverse offering.
The ifland platform is also set to be made available to more countries in South East Asia, and the telco has agreed a partnership with its Malaysian partner CelcomDigi to boost its ifland user numbers in the country and develop new business models. It will also be made available to all 11 subsidiaries of Axiata operating in the ASEAN (Association of South-east Asian Nations) and South Asian regions, including Malaysia, Indonesia, Sri Lanka, Cambodia, Bangladesh and Nepal.
SKT and Axiata also plan to develop “metaverse platform-related business models” and create business opportunities based on artificial intelligence (AI) to enhance the competitiveness of these models.
By expanding its metaverse service into the Southeast Asian market, where Korean culture such as K-content is gaining popularity, SKT expects to expand ifland’s services and develop new business opportunities.
“As we advance into the global market with our metaverse platform ifland, major telecommunications companies in each country and region play an important role as our partners,” said Ryu Young-sang, CEO of SKT. “Going forward, we will continue to work closely with diverse global companies to expand the scope of our metaverse service.”
“The collaboration between the leading Malaysian telecoms operator serving more than 20 million customers and global ICT leader SKT will set the stage for the nation’s metaverse development, and drive growth and digitalisation within the digital economy,” said Datuk Idham Nawawi, CEO of CelcomDigi. “We look forward to working together on leveraging innovative technologies and practices particularly in virtual spaces to develop and deliver a wider range of innovative solutions for our customers and Malaysian businesses.”
“Axiata is deeply committed to leveraging emerging technologies towards the inclusive advancement of Societies and Economies across Asia,” said Dr Hans Wijayasuriya, CEO of Axiata. “We are proud to partner with SKT and the ifland platform and consider the partnership a significant component of our participation in the metaverse going forward.”
SKT pointed out that each of the three operator partners has more than 100 million customers, giving it a solid foundation on which to expand the international impact of ifland. The company’s CEO, Ryu Young-sang, pointed out that partnering with major telcos “in each country and region” plays a key role in advancing ifland’s influence, so it plans to continue working closely with global companies to broaden the scope of the service.
SKT’s metaverse platform launched in June 2021 and after an initial collaboration with Deutsche Telekom, it aggressively moved to global expansion across North America, Europe, the Middle East and Asia in November 2022.
References:
https://www.sktelecom.com/en/press/press_detail.do?idx=1560
SK Telecom launches its metaverse platform ‘ifland’ in 49 countries and regions
NTT Docomo will use its wireless technology to enter the metaverse
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The Metaverse Is Quickly Turning Into the Meh-taverse- Disney and Microsoft both closed projects tied to the digital realm this month
The metaverse was a hot thing in tech less than two years ago, but is now facing a harsher reality. Slow user adoption, driven in part by expensive hardware requirements and glitchy tech, and deteriorating economic conditions have put a damper on expectations the metaverse will drive meaningful revenue soon. Recently:
-Walt Disney Co. has shut down the division that was developing its metaverse strategies,
-Microsoft Corp. recently shut down a social virtual-reality platform it acquired in 2017.
-Meta Platforms Inc. (formerly Facebook) is focused more on artificial intelligence, CEO Mark Zuckerberg said on an earnings call last month.
Meanwhile, the price for virtual real estate in some online worlds, where users can hang out as avatars, has cratered. The median sale price for land in Decentraland has declined almost 90% from a year ago, according to WeMeta, a site that tracks land sales in the metaverse.
“What many people are coming to realize is that this transformation is farther away,” said Matthew Ball, a venture capitalist and author of a book about the metaverse.
Tech companies have been slashing jobs and abandoning projects deemed nonessential. Mr. Zuckerberg, who championed the metaverse as the next iteration of the mobile internet a mere 18 months ago, dubbed 2023 “the year of efficiency.” His company laid off 11,000 employees in the fall and said this month that it would cut a further 10,000 positions and various projects, including some that are based in its metaverse division, the Journal previously reported.
“A lot of companies and businesses understandably feel like if they need to reduce head count or spending overall, this kind of category would seem to be a pretty easy target,” said Scott Kessler, a tech-sector analyst at research firm Third Bridge Group. Investments in artificial intelligence promise returns in the nearer term, he added.
“All these things that are going on, related to AI, seem to be able to be used and leveraged now,” he said. With the metaverse, “no one knows when you’re going to reach critical mass.”
Even at the height of the metaverse craze, some tech executives were less enamored with online realms. “I want to try and work on technologies that bring people’s heads up—get them to enjoy the real world,” David Limp, senior vice president of devices and services at Amazon.com Inc., said at The Wall Street Journal’s Future of Everything Festival last year.
Meta has spent billions of dollars trying to build out the metaverse since changing its name. But its flagship app, Horizon Worlds, struggled to gain and retain users within the first year after the renaming, according to internal documents viewed by the Journal. Sales of its Quest 2 virtual-reality headsets, which are used to access Horizon Worlds and other virtual-reality apps, were also down in the most recent quarter, the company said.
Mr. Zuckerberg isn’t walking away from the metaverse, signaling that it remains a long-term focus for the company after AI. “The two major technological waves driving our road map are AI today and, over the longer term, the metaverse,” he said last month.
On that call, “AI” was mentioned 28 times. The word “metaverse” was mentioned on seven occasions. Meta didn’t respond to a request for comment.
The pivot at Disney comes amid its recent leadership change and restructuring. Chief Executive Robert Iger returned to the company in November and has started slashing costs. The company last month said it plans to cut 7,000 jobs and reduce costs by $5.5 billion.
Microsoft also bet big on the idea of online digital realms, though struggled with implementing that vision. In addition to shutting down AltSpaceVR, the company’s work on augmented-reality headsets was plagued by problems, the Journal reported last year. The company has since restructured the HoloLens team and trimmed its budget, the Journal has reported. Microsoft said it “remains committed to the metaverse” with both hardware and software tools.
Smaller companies such as Decentraland and the Sandbox where users have been able to buy virtual land and build their own worlds have seen some of the most success so far. But even so, land sales are down. The median price per square meter in Decentraland has dropped from about $45 a year ago to $5, according to data from WeMeta, the firm that tracks the sales.
A spokesperson for the Decentraland Foundation, which oversees the platform, said land sales aren’t indicative of user growth. A spokesperson for the Sandbox said all of the new land they have put up for sale over the past six months has sold out.
Despite a broad reduction in metaverse engagement, the online realms can still draw eyeballs. Decentraland, which saw a 25% decline in active users from November to January, is seeing an uptick this week from Metaverse Fashion Week, an event where brands such as Dolce & Gabbana and Tommy Hilfiger are participating, according to DCL Metrics, a site that tracks users in the digital realm.
“It is obvious that hype around the metaverse has receded. But we should not mistake this for a lack of progress,” said Mr. Ball, the venture capitalist who is bullish on the metaverse. “Change isn’t that fast.”
https://www.wsj.com/articles/the-metaverse-is-quickly-turning-into-the-meh-taverse-1a8dc3d0