Ericsson to demonstrate IoT Accelerator Marketplace at MWC 2018
Ericsson’s IoT Accelerator is a cloud-based horizontal offering composed of platform services and professional services, for service providers. It provides continuous incremental functionality offered as a Service to enable agile creation and deployment of solutions for the Internet of Things (IoT).
The telecom equipment and managed services provider is launching the IoT Accelerator Marketplace to help address the need for collaboration within the digital ecosystem community and benefit developers and service providers alike. It will be demonstrated this week at MWC 2018 in Barcelona, Spain.
Key attributes of the IoT Accelerator are:
- Enabling massive adoption of Massive IoT is a stepping stone to making 5G a reality
- IoT Accelerator Marketplace boosts the potential for players in the Cellular IoT ecosystem to deliver value
- Easy on boarding of partners and customer applications for service providers advancing to enterprise IoT. Application developers and application partners can easily and efficiently join the ecosystem and scale their business in a cost-efficient way
For service providers, it is a catalog to find IoT apps from the global ecosystem to offer enterprise customers and provides shorter time to market for new offerings to their enterprise customers.
For application developers and application partners it is a window to an IoT ecosystem to connect with service providers through one single platform, exposing global cellular connectivity APIs. It also includes monetization and settlement capabilities to facilitate monetization and billing across the ecosystem.
Ericsson’s latest IoT solution covers all the 3GPP cellular technologies, including 2G, 3G, 4G, LTE-M, NB-IOT and emerging 5G, an Ericsson representative confirmed to Fierce Wireless.
Carrie MacGillivray, Group Vice President, Internet of Things & Mobility at Market Intelligence firm IDC:
“Communications service providers are racing to scale and differentiate in the fast moving IoT market. It’s necessary for these service providers to have a robust developer ecosystem that helps them compete. For developers working across multiple service provider networks and platforms, the challenges of fragmentation are addressed by utilizing APIs that apply globally and are consistent across all mobile networks.”
Jeff Travers, Head of IoT, Ericsson:
“The launch of IoT Accelerator Marketplace will unlock the potential for different players in the value chain to deliver value. It is another stepping stone to make 5G a reality by enabling massive adoption of massive IoT. This supports service providers as they seek to expose network connectivity IoT APIs and monetize these assets.”
Application developers can benefit from a new go-to-market exposing their offering globally through Ericsson. This will enable app developers to scale their business and at the same time develop applications based on cellular connectivity APIs with added value for enterprises, such as fast and automated device and subscription onboarding, higher security, ubiquitous cellular coverage around the world improved for indoor utilization, and superior handling of battery life.
Service providers and application developers can request access to the IoT Accelerator Marketplace here: IoT Accelerator Marketplace.
Osvaldo Aldao, head of IoT solutions for Ericsson, talked to TechRepublic Senior Writer Teena Maddox about the new accelerator from his home base of Stockholm, Sweden.
The IOT Accelerator is our platform for acceleration of creation of applications and connection of devices to our service providers. And Ericsson have decided that 3GPP is an extremely competitive technology for IOT. If you think about how in the new tech standards of technology is evolving from narrow band IoT to all the way to 5G, I think what we want is to work with service providers to bring value to enterprises in removing some of the hurdles that we have seen in the market for IoT. And that’s why we have created this IoT Accelerator which is our IoT platform.
And as part of that platform we have now launched the IoT Marketplace and that is the place for being able to connect the application developers with device vendors, with service providers as well, and to enable the collaboration across these different players in the ecosystem.
How Ericsson is using the IoT Accelerator Marketplace to unlock the IOT ecosystem?
What we work on in this marketplace is to connect application developers and one of the things that we will demonstrate in Barcelona [at Mobile World Congress] is we have two levels of applications developers. We will help the application developers that will have access to certain capabilities connected to this mobile technology, and also we will work with them to develop applications, that those applications can become something that can be taken at some point and offered to enterprise. We have a partnership program in place as well for bringing those applications into the marketplace where in a global scale we will enable that service providers to have access to this kind of global pool of application developers. And the role that Ericsson is doing here is more in the kind of matchmaking between opportunities in local market with service providers and enterprise and how to support or how to deliver value into those opportunities with the ecosystem of application developers.
One of the things that it’s we think very passionate for doing this is the opportunity for being able to remove some of this fragmentation in the market and friction that we see. I think there is a lot of fragmentations around different type of access and service providers and I think what we are doing with this is to have a global ecosystems scale where we could work with those, build applications and build concrete solutions for IoT and then we bring those into somebody else or clients or service providers, but also with a purpose of bringing that kind of innovation closer from service provider to enterprises.
Is massive adoption of IoT a stepping stone toward making 5G a reality?
Correct. What we see is that there is a lot of concurrent opportunities here now with IoT and those are based on narrow band IoT as we could have a much better penetration coverage in indoor areas and also we could have a use case where we could have ten years of battery lifetime. That kind of technology will evolve. We are looking at that evolution as we speak now and so we have steps like Cat-M where we could have mobility and more data functionality. And also there’s a lot of work ongoing for bringing that technology to the next step, is what we see with the 5G.
And I think this activity we are doing here now with narrow band IoT and Cat-M is a extremely important starting point for service providers to build solutions and business in the IoT space, which is really closely connected to what we are doing in the 5G.
During the MWC we will open up the platform and then we will start to register application developers to be part of our developer community. This is something that we will support them for a number of months to build applications and then we will have a process for how we will move from this incubation into production.