Taiwan’s ITRI integrates virtual and real technologies on display at CES 2024
Major international manufacturers such as NVIDIA, Meta, and Microsoft are actively building a new generation virtual ecosystem. With the support of the Industrial Technology Department of the Ministry of Economic Affairs, ITRI (Taiwan’s largest high-tech applied research institutions) has continued to develop an interactive experience that integrates virtual and real, and launched its first interactive experience at the US Consumer Electronics Show (CES 2024).
ITRI announced the introduction of AI-incorporating display and entertainment technologies along with robotics innovations at CES 2024. ITRI presented 10 groundbreaking innovations spanning AI robotics, smart sports, digital health, and AI display and entertainment.
ITRI partnered with Lianjia Optoelectronics, a major automotive LED module manufacturer, to launch a “high-fidelity 3D interactive system ” to seize 3D entertainment business opportunities.
Director of Market Research at the Consumer Technology Association (CTA), Jessica Boothe, praised ITRI’s exhibits for embodying the CES 2024 trends of AI, sustainability, and inclusivity. Expressing her enthusiasm, Boothe highlighted one of the showcased innovations, the Hyper-realistic 3D Interactive System, which was poised to launch a collaboration with Excellence Optoelectronics Inc. (EOI), a prominent automobile LED module manufacturer.
“I must say, very exciting showcase this year. We find everything to be on-trend. The CES 2024 trends were predicted to be AI, sustainability, and inclusivity. And we have all of that right here in your booth,” remarked Boothe. “We’re really excited that ITRI has been here since 2017. As we’re celebrating CTA’s 100-year anniversary, it’s nice to say that we have exhibitors like ITRI coming back every year to CES, and we continue to see ITRI continue to innovate,” she added.
“CES is the most influential tech event in the world, and this is the eighth time ITRI has participated,” said ITRI President Edwin Liu. “To be at CES, we have two main purposes: to showcase ITRI on the global stage and to provide our team with valuable exposure to the latest advancements worldwide. Through CES, ITRI is opening up even more collaboration opportunities, engaging with potential investors, and exploring tech licensing and ventures,” he added.
“ITRI has worked on smart interactive display technology for years, and our collaboration with EOI on the Hyper-Realistic 3D Interactive Display is one of the best successes. This also allows us to strategically deploy diversified product lines in Taiwan, the United States, and Europe,” said President Liu. ITRI also promoted the Institute’s strategic partnerships with Light Matrix and its investor ADATA Technology on iGolfPutter, an intelligent interactive golf simulator. Utilizing Light Matrix’s smart sports training and teaching system called SyncShot360 in iGolfPutter, targeting the global sports technology market. Notably, iGolfPutter has been named by Forbes Magazine as one of the technologies to look for at CES 2024.
EOI Chairman, Dr. Kuohsin Huang, elaborated on their collaboration project with ITRI, stating, “Unlike traditional methods relying on multiple cameras, the Hyper-realistic 3D Interactive System (ChartBox) can generate a personal, interactive 3D digital avatar from a 2D photograph. This 2D-to-3D process integrates various technologies, including real-time image matting, backside model generation, expression changes, natural speech, AI response, and facial recognition.” He added, “Furthermore, its next-generation display technology positions EOI to enter the new market of audio-video entertainment and artistic performances.”
Simon Chen, Chairman of ADATA, emphasized, “Beyond our commitment to providing top-notch memory solutions, ADATA is venturing into cutting-edge sports technology through cross-industry collaboration. Our goal is to offer an optimal training environment for athletes and an innovative experience for spectator sports. Leveraging ADATA’s well-established global distribution channels, we can actively promote Taiwan’s sports industry on the international stage.”
Commenting on iGolfPutter and SyncShot360, Light Matrix CEO Joe Chen said, “The combination of fast 3D modeling, volumetric capture, and virtual-real fusion in the metaverse creates never-before-seen services that the sports and art industry would love. Our volumetric view technology, born out of collaboration with ITRI, allows for a more precise, 360-degree intelligent analysis of golf and other sports. It holds the promise of applications in sporting events and stage performances, setting an excellent foundation for future expansion in the global market.”
From left to right in the above photo are Lin Zhaoxian, vice president of ITRI and director of the International Institute of Obstetrics and gynecology, Liu Wenxiong, president of ITRI, Huang Guoxin, chairman of Lianjia Optoelectronics, and Huang Fangyu, general manager of Lianjia Optoelectronics.
About ITRI:
Industrial Technology Research Institute (ITRI) is one of the world’s leading technology R&D institutions aiming to innovate a better future for society. Founded in 1973, ITRI has played a vital role in transforming Taiwan’s industries from labor-intensive into innovation-driven. To address market needs and global trends, it has launched its 2035 Technology Strategy and Roadmap that focuses on innovation development in Smart Living, Quality Health, Sustainable Environment, and Resilient Society.
Over the years, ITRI has been dedicated to incubating startups and spinoffs, including well-known names such as UMC and TSMC. In addition to its headquarters in Taiwan, ITRI has branch offices in the U.S., Europe, and Japan in an effort to extend its R&D scope and promote international cooperation across the globe. For more information, please visit https://www.itri.org/eng.
References:
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