GSMAi: key telecom developments in 2025; major trends to watch in 2026

Introduction:

During a recent GSMA Intelligence (GSMAi) webinar, key developments in the 2025 telecom sector were identified. They include satellite communications expansion/partnerships, eSIM proliferation, and industry consolidation.

Projections for 2026 suggest that 6G evolution (in 3GPP and ITU-R WP 5D) and artificial intelligence (AI) will have the greatest impact within the telecom space.

Mergers & Acquisitions:

Radhika Gupta, GSMAi’s Head of Data Acquisition, asserted that 2025 marked a pivotal shift, signaling that “ice finally broke on consolidation” within the telecommunications sector. The completion of the Vodafone UK and Three UK merger is cited as primary evidence, reducing the UK market from four major competitors to three.

“This particular event is important because Europe historically had been very particular about not approving such mergers that shrink a market from four players to three players for competition reasons. Even in the UK, back in 2016, Three and O2 [now Virgin Media O2] attempted to merge, which was not approved by the European Commission on competition reasons only.”

The significance of this event lies in the regulatory approval, which sets a new precedent. Historically, European bodies resisted mergers that concentrated market power. The European Commission previously blocked a similar UK merger attempt between Three and O2 in 2016.
The approval of the VodafoneThree entity signals a strategic shift among European and UK regulators. The UK’s Competition and Markets Authority (CMA) cleared the deal subject to critical remedies rather than structural prohibitions:
  • A mandatory £11bn joint network investment plan over eight years for infrastructure upgrades.
  • Capped consumer tariffs for three years to mitigate price escalation.
  • Pre-set wholesale prices for three years, ensuring fair access for Mobile Virtual Network Operators (MVNOs).
Gupta notes that this focus on legally binding operational and investment obligations, rather than outright rejection, suggests a regulatory acknowledgment that “some degree of consolidation is good” for fostering necessary large-scale infrastructure investments. This shift has prompted the EC to launch a consultation to formally review and potentially revise EU-wide merger guidelines, which could facilitate further M&A activity across Europe.
The Convergence of Terrestrial and Satellite Networks:
Tim Hatt, GSMAi’s Head of Research and Consulting, highlights the convergence between satellite and terrestrial communications as a key 2025 development. Recent actions by SpaceX and its LEO constellation, Starlink, underscore this trend.  SpaceX’s acquisition of nearly $20bn in satellite spectrum from EchoStar is a strategic move to enhance its direct-to-device (D2D) offerings. The move “showed Musk’s intent,” but also could mark the direction for travel for future spectrum auctions and satellite connectivity in general, explained Hatt.

“While I don’t think we will see satellite providers overtaking terrestrial services, as some have speculated, it shows that direct-to-device is a formidable trend right now… operators representing almost 70% of [the global mobile] market share has at least one satellite partnership with companies like Starlink,” Hatt added.

Editor’s Note:  AST SpaceMobile, Iridium and Skylo and other satellite network operators are also making similar partnerships with cellular network operators to offer direct-to-device (D2D) satellite connectivity.  The use cases are emergency texting and future voice/data, aiming to eliminate mobile dead zones by connecting standard smartphones to LEO satellites. These collaborations leverage existing mobile networks and spectrum to provide ubiquitous coverage, with AT&T and Verizon focusing on AST SpaceMobile and T-Mobile partnering with Starlink for expanded services.

Image Credit: European Space Agency 

Accelerating eSIM Adoption and OEM Strategy:

Apple’s integration of eSIM-only functionality has long-term industry ramifications. Pablo Iacopino, Head of Commercial Research at GSMAi, points to Chinese operators’ support for the Apple iPhone Air eSIM as a potential catalyst for global adoption.  The Chinese market is a critical influence point for major OEMs such as Xiaomi, Oppo, and Huawei. If these manufacturers observe strong consumer adoption in China, they are expected to rapidly integrate eSIM functionality into their global product lines, including lower-cost segments, driving worldwide availability and adoption.
Looking ahead to 2026, Iacopino predicts this proliferation of eSIM devices will create opportunities for non-telco entities—such as fintech firms like Revolut and various airlines—to launch competitive eSIM travel offerings, leveraging wholesale access to provide connectivity services.
Sovereign AI in Telecom:
Artificial intelligence remains a dominant theme. Hatt predicts that by the end of 2026, 25% of telcos will have launched a sovereign AI service.  The motivation is rooted in specific governmental compliance requirements for data residency and security. Operators are uniquely positioned to meet this need due to their status as national groups managing critical infrastructure. Examples of early movers include BT Group in the UK, and Bell Canada and Telus in Canada.
European Market Outlook: A Path to Growth:
Pau Castells, GSMAi’s Head of Economic Analysis, offers an optimistic forecast: European mobile operators are poised for revenue growth in 2026 after years of stagnation. The impetus for this recovery relies heavily on regulatory reform.  Castells notes nascent signs of Average Revenue Per User (ARPU) growth in 2025, which could accelerate if European policymakers enact critical changes.
Key required reforms include the proposed Digital Networks Act, which aims to create a single regulatory framework for spectrum and cost-sharing, and updated merger guidelines that allow operators the necessary scale to compete effectively.
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References:

Omdia: Regulatory activity to impact telecom in 2022; Global 5G status

According to market research dynamo Omdia, 2022 will be rife with regulatory activity that will impact the telecommunications market for years to come.

“As technology evolves, regulation will become more important than ever in the TMT industry,” said Sarah McBride, senior analyst for regulation at Omdia.

Omdia identified several trends it says will be “at the heart of regulatory activity” next year, including spectrum licensing, fiber networks, the digital divide and 6G (even though 5G spectrum has not been standardized by ITU-R in a revision to M.1036).

Regarding the digital divide (between the broadband haves and have nots), Omdia says “governments should learn from the pandemic and recognize the need for these broadband services to be affordable to all.”

The Omdia analysts say that governments must define a “comprehensive national digital strategy that includes providing state-aid tools to improve broadband availability and affordability.”

Such a strategy should go beyond deployment to “ensure citizens can use connectivity transformatively to bring about innovation and growth.” Doing so will encourage more deployment and investment, writes Omdia.

However, to avoid too much government intervention, Omdia also stresses the need for cooperation by service providers.

“Experience shows that market-led development, not a reliance on government intervention, is the most effective model for effective allocation of resources. However, economic viability is lower in some rural and sparsely populated areas than in populous areas,” Omdia said.  The firm  recommends that network operators collaborate by sharing infrastructure to reduce deployment costs and create shared wireless networks to “remove the need for regulators to set ambitious coverage obligations as part of spectrum licenses or universal service obligations.”

According to Omdia’s tracker for 5G networks, more than 150 5G networks have been launched around the world to date, which the research firm says will continue to drive demand for more spectrum.

“5G will profoundly affect society because of its ultrafast speeds, low latency, and high reliability, which enable digital transformation and support new use cases,” writes Omdia.

Regulators need to effectively manage spectrum allocation, “allowing access to the right amount of internationally harmonized spectrum (e.g., 700MHz, 3.6GHz, and 26GHz bands in the EU) in a timely manner to keep costs down.”

As operators continue to build out their 5G networks, Omdia tells policymakers it’s important to plan ahead on 6G standards, given the role these networks will play in the digital economy and the danger posed by a lack of cohesion.

Specifically, the firm warns against further splintering the telecom and Internet ecosystem, or what it calls “the splinternet.”

“It is especially important that regulators and policymakers prepare for future network generations by ensuring agreement is reached on 6G standards. A fragmentation of standards must be avoided to prevent any further separation of the telecoms and internet ecosystem, a ‘splinternet’,” writes Omdia.

Acknowledging that plans for 6G are in their infancy, Omdia further tells policymakers to begin identifying appropriate spectrum bands, though it notes that such plans “will need to be balanced with the need to release spectrum for 5G.”

Part of the rush to deploy high-speed internet everywhere includes a migration to fiber, whether through new builds or upgrades of existing cable networks. Omdia says that as network operators migrate to fiber, regulators should focus on promoting competition, pricing strategies and raising awareness amongst consumers about fiber access.

The firm further states that regulators should include fiber access in wholesale obligations, “once sufficient fiber coverage is reached.”

It’s important for network operators to collaborate with regulators on network upgrade plans and give wholesale customers advance warning to avoid disruption.

“Operators need to give their wholesale customers a sufficient notice period when withdrawing copper networks. This includes providing formal notifications that outline the timeframes involved, the replacement products on offer, and the new price terms,” writes Omdia.

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In a separate report titled, 2022 Trends to Watch: Global 5G, Omdia says that 5G network rollouts are still in the early stages, especially in developing regions.

“But there are compelling reasons for telcos to commit to 5G so they can differentiate around an improved network experience, as well as realize network efficiencies and lower operating costs. Moreover, 5G’s enhancements over 4G – most noticeably speed and latency – will come to be appreciated by consumers more next year as an increasing number of data-intensive services and applications become popular in the mass market,” the research firm said.

“A surprise to many next year may be the rapid emergence of satellite to augment telcos’ terrestrial network coverage,” Omdia observed.

“A key driver for hybrid satellite-cellular deployments is the need for ubiquitous high-speed data coverage, something which telcos can greatly benefit from if their rivals’ 5G network coverage remains patchy.”

Major telcos including BT, Deutsche Telekom, Telecom Italia and Verizon signed significant deals with satellite internet providers in 2021 to offer a hybrid approach to targeted residential, enterprise and industrial markets.

Omdia believes that the likely success of these satellite internet initiatives could jump-start a flurry of new activity in this area in 2022.

“Although most end users aren’t rushing to buy 5G, the quality of their network experience in terms of reliability, speed, and coverage is increasingly important to them. As such, 5G offers telcos a better opportunity than 4G to differentiate, especially for ones that can claim they offer the best-in-market network experience,” Omdia said.

Omdia thinks that partnership strategies will be even more important for telco 5G success in 2022.

“How good telcos are at partnering, whether for content, service, or technology development, will increasingly define how successful they are in consumer, enterprise, and industrial markets. Because of its enhanced capabilities over 4G, 5G enables telcos to offer much more, and they will have to partner effectively to capitalize on this.”

“Except for 5G MEC (really ?), the ecosystem and markets for advanced 5G technologies are still in their infancy. However, 5G front-runners are already launching them, placing them in a strong position to gain a first-mover advantage when the market is ready to adopt them,” Omdia said.

References:

https://www.broadbandworldnews.com/document.asp?doc_id=774240&

https://www.lightreading.com/5g/device-upgrades-to-drive-5g-growth-in-2022-andndash-omdia/d/d-id/774276?

https://techblog.comsoc.org/2021/12/18/etsi-mec-standard-explained-part-ii/

https://techblog.comsoc.org/2021/12/15/multi-access-edge-computing-mec-market-applications-and-technology-part-i/