ATIS endorses 3GPP IMT 2020 RIT submission to ITU-R WP 5D; sees no need for separate LMLC India national option

IMT-2020/VVV: “Process, use of the Global Core Specification (GCS), references, and related certifications in conjunction with Recommendation ITU-R M.[IMT 2020.SPECS]”

From Alliance for Telecommunications Industry Solutions (ATIS):     ATIS Insights

The 3GPP candidate radio-interface technology (RIT) for IMT-2020 (or 5G as it is known commercially) has demonstrated via the current in-progress submissions (including initial self‑evaluations to ITU-R WP 5D) that it is capable of meeting and, in fact, exceeding the requirements and evaluation criteria of IMT-2020 as expressed in Reports ITU-R M.2410 (requirements), ITU-R M.2411 (submission), and ITU-R M.2412 (evaluation), which were published in November 2017. It is widely anticipated that the 3GPP specifications in Release 15 and Release 16 will meet the futuristic vision of IMT-2020, as expressed in Recommendation ITU-R M.2083 for both developed and developing countries.

One national need (expressed by India) was for capabilities to permit low mobility large cell (LMLC) deployments. This need was, in fact, part of the submissions to WP 5D in 2016 and 2017, which drove the ITU-R Performance requirements, the ITU-R evaluation criteria/scenarios and hence the 3GPP specifications in Release 15 to be suitably modified to accommodate LMLC needs, thus illustrating the success of working within the framework of the current 3GPP process. Additionally, through the use of the established process, currently familiar to the entire ITU membership, a “national need” was recognized to actually be a global need in both ITU and in 3GPP. As such, the added technical capability can take advantage of the economies of scale afforded to a global marketplace. It is further noted that in technical submissions so far received by ITU-R WP 5D from 3GPP that this requirement for LMLC is indeed satisfied by the 3GPP technology capabilities already included in Release 15 published in September 2018.

Conclusions:
ATIS urges that ITU-R Members, relevant external organizations, and others work within the established ITU-R IMT process and within the process established in the respective external organizations engaged in the development of IMT (and 5G) in order to ensure that IMT remains a unified and global technology with strong industry and governmental support. Only in this way, avoiding the division of the technical underpinnings, permits taking full advantage of the economies of scale to permit IMT-2020 to be available to the widest extent to ensure a globally-connected society at all strata, addressing both business and societal needs, while ensuring that IMT is technically capable of continuing global interoperability and roaming. The entire wireless industry and wireless user community will benefit from a single global standard; fragmentation of the standard reduces the benefits of a global ecosystem and diminishes the ITU IMT-2020 vision.
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It will be very interesting to see how India’s TSDSI delegation to ITU-R WP 5D responds to this ATIS contribution.

India’s TSDSI Backgrounder: 

Global Activities of Telecommunications Standards Development Society India (TSDSI):
a) ITU-R:
TSDSI members’ proposal on Low Mobility Large Cell (LMLC) configuration has been included as a mandatory test configuration under the Rural eMBB test environment in IMT 2020 Technical Performance Requirements (TPR) in ITU-R with an enhanced Inter Sire Distance (ISD) of 6 km. Incorporation of LMLC in IMT2020 will help address the requirements of typical Indian Rural settings and will be a key enabler for bridging the rural-urban divide with 5G rollouts.

TSDSI’s initial proposal on candidate Radio Interface technology (RIT/SRIT) for IMT 2020 technologies, related to improving coverage and spectral efficiency performance, has been accepted in the WP 5D meeting #30 held in Cancun Mexico.

https://tsdsi.in/tsdsis-initial-proposal-on-candidate-rit-srit-for-imt-2020-accepted/

b) 3GPP:
TSDSI is Organizational Partner of 3GPP along with six other Regional Standardisation bodies. This entitles TSDSI members to become individual members of 3GPP through TSDSI and to take their IP into the global arena. Membership of 3GPP enables members to contribute in the development of upcoming standards such as 5G.

References:

Telecommunications Standards Development Society, India

Making India 5G Ready

Singtel, Ericsson and Singapore Polytechnic launch “5G Garage”

Singapore network operator Singtel has opened Singapore’s first live 5G facility in conjunction with Ericsson and Singapore Polytechnic.  The 5G facility at Singapore Polytechnic’s Dover Road campus is named “5G Garage.” It is connected to Singapore’s pilot 5G network using the 3.5-GHz spectrum allocated by regulator IMDA for 5G trials.  5G Garage will serve as a training center, test bed and idea creation lab to develop Singapore’s 5G ecosystem.

The strategic objectives are:

• Build and operate a 5G facility where enterprises can develop and test 5G solutions
• Co-develop 5G solutions relevant to industries such as transportation, logistics, healthcare and manufacturing
• Develop and deliver 5G wireless technology curriculum for the SP’s School of Electrical and Electronic Engineering
• Develop 5G capabilities of our workforce

Mark Chong, Group Chief Technology Officer, Singtel, said, “Singtel is pleased to partner Ericsson and SP on our 5G Garage initiative. As Singapore advances its digital economy and becomes a Smart Nation, the benefits of 5G will first be seen in enterprises, especially in their digital transformation when they integrate technology into their processes, services and products. With 5G standards largely established (????), now is an opportune time for SMEs and enterprises to join us in shaping our 5G future.”

“As Singapore advances its digital economy and becomes a Smart Nation, the benefits of 5G will first be seen in enterprises, especially in their digital transformation when they integrate technology into their processes, services and products,” Chong added.

Martin Wiktorin, Country Manager Singapore, Brunei and the Philippines, Ericsson, states: “5G has the potential to transform industries and bring enhanced mobile broadband experience for consumers. At Ericsson, we are already collaborating globally with 42 operators, 45 institutes and 31 industry partners, to create a thriving 5G ecosystem. We are delighted to partner Singtel and Singapore Polytechnic towards the setting up of the 5G Garage, which we hope will stimulate SP students to come up with new 5G use cases.”

Enterprises will be able to use the facility to develop and test 5G solutions, and the three parties plan to co-develop 5G solutions for industries ranging from transport and logistics to healthcare to manufacturing.  As part of the collaboration, around 250 final year students from the polytechnic’s Diploma in Electrical & Electronic Engineering and Diploma in Computer Engineering will integrate 5G education and training into their coursework.  Students in Singtel’s Engineering Cadet Scholarship Program will be given the opportunity to take up internships in the 5G garage.

5G Garage is the latest project in Singtel and Ericsson’s 5G Centre of Excellence programme which focuses on upgrading of employees’ skills, technology demonstrations, live field trials and collaborations with educational institutions. Last November, Singtel and Ericsson made Singapore’s first 5G data call over their 5G pilot network at one-north.

Reference:

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Addendum:

“The 5G Garage will be an exciting place where SP staff and students will work alongside Singtel, Ericsson and their partners to research and experiment with 5G technology, conduct 5G use case trials, and develop innovative 5G solutions and applications for businesses and industry,” said SP’s principal and chief executive, Mr Soh Wai Wah.

Out of more than 80 final-year projects developed by around 300 SP engineering students, three were chosen with potential for 5G Garage: an autonomous surveillance system that uses drones; a self-driving vehicle that can send real-time videos of the traffic situation to the cloud for data analysis and “intelligent” decision-making; and a pipe-climbing robot that uses magnetic wheels to attach itself onto metal structures and can provide a live feed of its surroundings via a mobile app.

Mr Mark Chong, Singtel group chief technology officer, said the engineering students demonstrated their capability to develop engineering solutions and help enterprises.

“The benefits of 5G will first be seen in enterprises, especially in their digital transformation when they integrate technology into their processes, services and products. With 5G standards largely established, now is an opportune time for SMEs and enterprises to join us in shaping our 5G future,” he said.

Infocomm Media Development Authority chief executive Tan Kiat How, the guest of honour at the event, said 5G will be an integral part of Singapore’s infrastructure. He said: “Apart from improved network speed and capacity, 5G’s significantly lower latency will allow us to maximize the potential of IoT (Internet of things) and smart city applications. These include autonomous vehicles, robotics or smart lamp posts.”

https://www.straitstimes.com/singapore/singtel-ericsson-spore-poly-set-up-5g-testing-centre

Gartner strategic roadmap for networking

Strategic Roadmap for Networking: Future State, Current State, Gap Analysis and Migration Plan

The future-state network is an aspirational view of how enterprise network architectures should evolve to meet emerging business requirements and align more closely to critical business objectives.

The primary external forces driving network change are the adoption of digital business and the concept of “digital to the core.” This will result in increased adoption and investments in hybrid-cloud-based infrastructure, platform and application services to meet dynamic business requirements, and a greater focus on always-on service delivery to clients. Digital to the core will also drive IoT deployments to richer, more complex business models and processes, which will compound the pressure of increasing user expectations for consistently strong network performance, quality, reliability and security. This is overlaid with the fact that we anticipate increased pressure from the business to maintain flat networking budgets.

As expectations of greater network dynamism become the norm, network service providers will also follow suit with rapid delivery of new enterprise network services. These will be delivered through network function virtualization (NFV) capabilities, deployed on customer-located vCPE platforms, or within the service planning network, in next-generation, Central Office Re-architected as a Datacenter (CORD)-based architectures. We will see a continued trend to leverage software-based, virtualized network solutions deployed with enterprise networks — as xSP services and available as over-the-top (OTT) services from a growing number of players.

After decades of focusing on speed, network performance and features, future network innovation will target operational simplicity and business models that closely align with elastic cloud-based services. These services are becoming more prevalent in — and demanded by — organizations with strong digital transformation agendas. The evaluation of networking technology within the most successful enterprises will balance between functional, financial and operational requirements. Understanding when “good enough” is actually good enough will be critical to architecting networks that are ready for digital business.

Gartner Group: Enterprise WAN Recommendations & Predictions

Five Predicts to Create a Better Enterprise Network

Key Findings:

  • As enterprises increasingly rely on the internet for WAN connectivity, they are challenged by the unpredictable nature of internet services.
  • Enterprises seeking more agile WAN services continue to be blocked by network service providers’ terms and conditions.
  • Enterprises seeking more agile network solutions continue to be hampered by manual processes and cultural resistance.
  • Enterprise’s moving applications to public cloud services frequently struggle with application performance issue

Recommendations:

IT leaders responsible for infrastructure agility should:

  • Reduce the business impact of internet downtime by deploying redundant WAN connectivity such as hybrid WAN for business-critical activities.
  • Improve WAN service agility by negotiating total contractual spend instead of monthly or annual spend.
  • Improve agility of internal network solutions by introducing automation of all operations using a step-wise approach.
  • Ensure the performance of cloud-based applications by using carriers’ cloud connect services instead of unpredictable internet services.
  • Improve alignment between business objectives and network solutions by selectively deploying intent-based network solutions.

https://www.gartner.com/document/3837967?ref=solrAll&refval=214376480&qid=34247aea1a93a7c1348f772a6c3e155a

NEC Demo’s Face Recognition Using MEC to NTT DOCOMO 5G Open Lab

NEC has completed a proof-of-concept demonstration of a 5G-based facial recognition system that can be temporarily deployed at event venues without the need for new cable installation.  The prototype system was tested at NTT Docomo’s 5G Open Lab in Okinawa as part of the operator’s 5G Open Partner Program, which seeks to encourage the creation of new 5G use cases.  The system utilizes 5G and mobile edge computing (MEC) technologies to enable instant face recognition using mobile networks.

In order to optimize bandwidth, monitoring cameras can stream low definition images when people are not detected, and high definition images when certain behaviors are detected.  The demo system consists of NEC’s face recognition AI engine NeoFace, Image Analysis and Behavior Detection System and Context-aware Service Controller solutions. They are installed on MEC servers and connected through a virtualized evolved packet core.

“NEC will continue to develop and offer a variety of solutions as a top vendor of domestic mobile core networks in the 5G era and to contribute to the expansion of the DOCOMO 5G Open Partner Program, while taking advantage of our experience and knowhow,” NEC GM for network solutions Kazuhiro Tagawa said.

Face Recognition

This announcement includes part of the results of a research project “Research and development for the achievement of a fifth-generation mobile communication system – Research and development of high-speed and low-power consumption wireless access technology utilizing a super multi element antenna with high-frequency and large bandwidth” commissioned by the Ministry of Internal Affairs and Communications.

The NTT DOCOMO 5G Open Lab OKINAWA provides charge free technical verification environments, including 5G base stations, for companies and groups participating in the DOCOMO 5G Open Partner Program. The lab aims at creation of new use cases for 5G, promotion of local industries and resolution of social issues in Okinawa. NEC has provided 5G base stations utilizing 4.5 GHz frequency band to this lab.

References:

https://www.acnnewswire.com/press-release/english/49108/

https://www.nec.com/en/global/solutions/safety/face_recognition/index.html

NEC Contact:  Seiichiro Toda [email protected] +81-3-3798-6511

KDDI, Samsung: 28GHz surveillance video call on train platform using 5G base station

Samsung Electronics and KDDI have completed a test using 28 GHz to transmit 4K ultrahigh-definition (UHD) surveillance video on a train platform in Tokyo, Japan.  The demonstration was conducted between Nov. 21 and Dec. 21 2018 at the Haneda Airport International Terminal in Ota, Tokyo. Along with Waseda University, Keihin Corporation and Advanced Telecommunications Research Institute International (ATR), Samsung said it was able to demonstrate effective communications through 4K UHD video using a 5G base station.   Samsung’s 5G solutions were used to conduct the demonstration. KDDI was responsible for assessing and designing the 5G test environment at the train station, which was provided by Keikyu Corporation, while Waseda University provided the monitoring system, VR goggles and video evaluation.

Last year, KDDI and Samsung showed how they were able to download an 8K video via the CPE installed onboard a moving train.  This latest accomplishment demonstrates how 5G can be used to increase train passenger safety. The companies say that collecting and analyzing 4K UHD videos in real time will remove some of the burdens from the staff in charge of constantly monitoring footage. It also helps them in detecting dangers in advance and improving overall safety.

During the demonstration, the video files collected from both 4K security cameras and security robots patrolling the station were sent via tablets using 5G, according to a press release. The files were then received by the base station to be displayed on the monitor and virtual reality (VR) goggles in the monitoring room. Detecting any suspicious people or objects at the station was made possible through collecting and analyzing the received 4K files shown on the server.

The demo used Samsung’s 5G solution, and KDDI was responsible for assessing and designing the 5G test environment at the train station, which was provided by Keikyu. Waseda University provided the monitoring system, VR goggles and video evaluation.

Separately, another 5G demo involving KDDI and Samsung was conducted at an elementary school, where they compared the differences between 5G tablets and Wi-Fi tablets in their ability to download and play back videos.

A gym at Maehara Elementary School in Tokyo was set up with Samsung’s 5G network at 28 GHz to enable UHD videos. They also worked with the ATR.

The students were given a chance to create their own videos and experience high-speed and large capacity transmission of large video files. At the same time, they verified the capabilities of 5G for this type of use case. KDDI was responsible for assessing and designing the 5G areas used in the trial, and ATR provided the testing infrastructure.

References:

https://news.samsung.com/global/samsung-and-kddi-demonstrate-real-time-4k-video-communication-powered-by-5g-at-a-japanese-train-station

https://www.fiercewireless.com/wireless/samsung-kddi-use-28-ghz-for-4k-surveillance-video-trial-train-platform

 

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Wireless Backhaul Breakthrough: 40G bps & sub 1 usec Latency; 5G NR Call on 2.6 GHz

Ericsson announced on Friday that it has teamed with Deutsche Telekom to demonstrate a 40 Gbps mmWave wireless transmission link with sub 100-microsecond latency.

Ericsson said the test took place at the Deutsche Telekom Service Center in Athens. The test used millimeter wave (E-band) spectrum for transmission over a distance of 1.4 kilometers.  The round-trip latency performance of the link tested was less than 100 microseconds, which confirmed the positive contribution of wireless backhaul technologies to satisfy network-specific latency targets.

Alex Jinsung Choi, SVP Strategy & Technology Innovation, Deutsche Telekom, says: “A high-performance transport connection will be key to support high data throughput and enhanced customer experience in next-generation networks. While fiber is an important part of our portfolio, it is not the only option for backhaul. Together with our partners, we have demonstrated fiber-like performance is also possible with wireless backhauling/X-Haul solutions. This offers an important extension of our portfolio of high-capacity, high-performance transport options for the 5G era.”

Per Narvinger, head of product area networks for Ericsson said: “Microwave continues to be a key technology for mobile transport by supporting the capacity and latency requirements of 4G and future 5G networks. Our joint innovation project shows that higher capacity microwave backhaul will be an important enabler of high-quality mobile broadband services when 5G becomes a commercial reality.”

Ericsson has a five-year contract with Deutsche Telekom, which kicked off in December 2017. Ericsson’s senior VP Arun Bansal says that they can deliver a 5G network in that time frame. “We listened to Deutsche Telekom and understood their urgency to have 5G-ready infrastructure in order to stay at the forefront.” They’ll run 4G on their 5G hardware until it is installed across the entire network, then they’ll launch 5G with the flip of a switch sometime in the next few years.

Technical setup included the use of Ericsson’s latest mobile transport technology including Ericsson’s MINI-LINK 6352 microwave solution and Router 6000.

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Separately, Ericsson and Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, have achieved a non-standalone (NSA) 5G New Radio (NR) data call on 2.6 GHz, adding a new frequency band to those successfully tested for commercial deployment.

The bi-directional downlink and uplink data call was made at the Ericsson Lab in Kista, Sweden last December 20. It brings a new sub-6 frequency band one step closer to commercial rollout.

This latest Interoperability Development Testing (IoDT) data call is compliant with the 3GPP Rel-15 “early drop” specification that was frozen in March 2018 but further stabilized in September, and which is the basis for commercial launches expected in the first half of 2019.

5G quotes we don’t believe + 1 we do believe!

“I think this is the beginning of the fourth generation of the industrial revolution. 5G will be the platform linking billions of devices together,” Terzioğlu told CNBC at the World Economic Forum in Davos in early 2018.  Many others, including top executives (two CEOs and others) at Verizon have said: “5G is the fundamental platform for the fourth industrial revolution and will become an integral part of societies and civil infrastructures, just like roads, energy and transportation.”

That is yet to be proven because there is NOTHING resembling IMT 2020 standards based 5G to be deployed for at least the next 18 months.

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“The adoption of 5G will even faster than what we saw on 4G, which was already fairly fast.,” said Ignacio Contreras, Qualcomm’s director of marketing for 5G.  Qualcomm’s Snapdragon 855, introduced in December, includes the X50 5G modem and will be used in many of the 5G-ready smartphones coming this year.

Qualcomm has said that 20 operators around the world will roll out 5G in 2019, including all major US carriers. Eighteen device makers have committed to using Qualcomm’s 5G components in their devices.

We believe wireless network operators are in a race with each other to roll out pre-standard 5G (based on 3GPP Rel 15 NR NSA) or totally proprietary “5G” this year.  However, we believe the deployments will be limited in geographical coverage an very few smartphones or personal devices.  All of the 2019 “5G” base stations and endpoint devices will have to be upgraded to IMT 2020 once the RAN/RIT and mobile packet core specs have been agreed to by ITU-R WP5D.  The non radio aspects of IMT 2020 are being standardized by ITU-T (e.g. network slicing, virtualization, etc) which will also have to be adhered to for wide scale interoperability.  One example is the yet to be published  ITU-T recommendation Y.3112 (12/18) Framework for the support of network slicing in the IMT-2020 network.

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“5G will be the post-smartphone era,” said Robert J. Topol, Intel’s general manager for 5G business and technology. “Phones are the first place to launch because [they’re] such an anchor in our lives from a connectivity standpoint.”  Well then what is the post-smart phone era?

Like AT&T’s John Donovan said at CES 2019, we believe the first real uses of 5G will be industrial/enterprise use cases(AT&T has partnered with companies for 5G based hospitals, stadiums, robotic manufacturing, etc.

“We’ve done dozens of trials already,” Intel’s Topol said. “Now as we get closer to the commercial silicon, that’s where the OEM announcements [from hardware makers] will start to come in.”  We doubt that as the only REAL 5G standard- IMT 2020 is likely 2 years from completion.

“There are network operators that will be very aggressive with their plans,” Intel’s Topol said. “There might not be a lot of devices ready but it’s important that the networks be ready before the devices. Intel chipsets will start to be ready for handset manufacturers and others to go and build around.”  Don’t agree.  Wireless network operators will be very cautious with their 5G rollouts because they know they are based on pre-standard network equipment and end point devices.

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“5G is one of those heralds, along with artificial intelligence, of this coming data age,” said Steve Koenig, senior director of market research for the Consumer Technology Association. “Self-driving vehicles are emblematic of this data age, because with one single task, driving, you have massive amounts of data coming from the vehicle itself, [and] a variety of sensors are collecting a lot of information to model its environment as it moves. It’s pulling in data from other vehicles about road conditions down the lane. It could be weather information, but also connected infrastructure. There’s lots of data behind that task, which is why we need the capacity and lower latency.”

We are 100% confident that self driving/autonomous vehicles will NOT use any flavor of 5G.  There are already two competing standards that are much better alternatives.

Here’s a quote I do agree with:  “I think a lot of the hype is where things are gonna be 10 years from now with 5G, not what it will be at launch,” said Ron Marquardt, Sprint’s vice president of technology development.

Addendum:

After quietly showing off a prototype 5G device at CES using its own chips.   Samsung will host a product event on Feb. 20th in which it could detail its 5G plans.  Samsung is a strong contributor to IMT 2020 standards activity.

Huawei is also making a 5G phone using its own silicon.   Other smartphone vendors will likely use Qualcomm or Intel 5G chips which will evolve to be compliant with IMT 2020.

Expect to pay up for 5G connectivity. OnePlus CEO Pete Lau speculated that his company’s 5G-ready phone could cost anywhere from $200 to $300 more than its current device, the $549 OnePlus 6T. And OnePlus has a reputation for keeping costs down on its phones.

 

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ZTE completes 3rd phase of CMIIT IMT-2020 5G core network tests

ZTE has announced it has completed the third phase of China’s Ministry of Industry and Information Technology’s (CMIIT)  “IMT-2020 core network tests.”  Those tests include: evaluating the performance of the network function virtualization infrastructure (NFVI) platform, the service performance of the 5G core network element, as well as system capacity and stability.  The security function test focuses on the device identity management and registration, as well as the security service procedure in mobility.

ZTE said it has passed all test cases and met the requirements for service model and specification indicators with its test results, verifying the maturity of its 5G core network solution.

ZTE

ZTE general manager for telecom cloud and core network products Liu Jianhua said the completion of the testing represents another significant milestone following the vendor’s completion of 5G standalone architecture functionality testing in September last year.

“ZTE will actively support and cooperate with (China) Ministry of Industry and Information Technology to help the 5G industry grow mature and embrace the arrival of the 5G era,” he said.

In addition to the completion of IMT-2020 third phase 5G core network test, ZTE also completed the world’s first end-to-end connection between 5G device and system, based on 3.5 GHz NSA networking, by virtue of ZTE’s 5G prototype smartphones.   In collaboration with China Telecom, ZTE recently completed the first 4G and 5G network interoperability test using standalone (non LTE) architecture. In collaboration with Tianjin Unicom and Port of Tianjin, ZTE released 5G&MEC smart port industry applications.

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China’s IMT-2020 (5G) promotion group was jointly established in 2013 by the Chinese Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Science and Technology, based on the original IMT-Advanced Promotion Group. In China, it is the primary platform through which 5G research and international exchange and cooperation is conducted.  Operators participating in the IMT-2020 Promotion Group include China Mobile, China Telecom, China Unicom and Japanese telecoms operator NTT DoCoMo. Vendors which are part of the initiative are Huawei, ZTE, Ericsson, Nokia, Datang and Samsung. A number of chipset and test measurement vendors, including Qualcomm, Intel, Mediatek, Ctec, Keysight Technologies and Rohde & Schwartz are also part of the initiative.

Under the guidance of China’s Ministry of Industry and Information Technology, IMT-2020 (5G) Promotion Group initiated the third phase of 5G R&D tests in November 2017, aiming at continuously improving the 5G technological R&D capability and promoting the maturity of the 5G industry.  Under this initiative, China state-run telcos are in the process of deploying 5G networks in 16 cities to trial the pre-IMT 2020 standard wireless technology.

China has previously announced plans to commercialize 5G mobile networks as early as 2020. China Mobile, the world’s largest mobile operator, previously said it aims to deploy 10,000 5G base stations across China in 2020.

https://www.telecomasia.net/content/zte-completes-third-phase-imt-2020-core-network-tests

AT&T Communications CEO John Donovan on 4GE, 5G enterprise use cases, and partners

AT&T Communications CEO John Donovan and MediaLink Chairman and CEO Michael Kassan explored  5G and its potential opportunity for robotic manufacturing, AR/VR and mixed reality, sporting experiences, public safety and beyond.

Image result for pic of john donovan at CES 2019

Evidently, John Donovan isn’t concerned about the criticism that his company has faced for updating some 4G-LTE phones to display the 5G E label, a move that competitors are calling misleading for customers.  Nor is he concerned that AT&T’s description of their so called mobile 5G deployed in 12 U.S. cities last month is: “standards based,” when it really is not.  A video stated:”AT&T is the first to deliver standards based mobile 5G.”  In fact, it is neither standards based or 5G as per ITU-R WP5D or 3GPP (which is NOT a standards organization).

“If I occupy beachfront real estate in my competitors’ heads, that makes me smile,” Donovan on Wednesday told CES attendees during a keynote in Las Vegas. HIs comments came one day after some customers discovered that their phones had changed from reading LTE to 5G E, which stands for 5G Evolution. The move, which caused some confusion, was meant to indicate that the phones were now accessing a network twice as fast as 4G LTE, Donovan said, and one that would pave the way for 5G.

Competitors slammed AT&T over the move. T-Mobile poked fun at the marketing ploy on Twitter. Verizon took out a full-ad in The New York Times, The Washington PostThe Wall Street Journal and USA Today to tell customers that it wouldn’t make the same move. And Sprint’s CTO told Engadget that “AT&T is blatantly misleading consumers.”

The 5G Evolution network is currently available in hundreds of markets for certain phones. Donovan said it is a stepping stone to the fifth generation of wireless technology and is twice as fast as the 4G LTE network that most mobile phones connect to, though still not as fast as 5G will be.

Donovan wrote off the criticism as frustration from competitors over AT&T’s “5G” advancements. In the fall, the company announced that it would make a mobile 5G network and mobile 5G devices available to consumers by the end of the year. In December, its pre standard mobile 5G network went live in 12 cities. Even with AT&T’s 5G work, it could be years before most Americans connect to 5G on their mobile phones.  Donovan said, “the (5G) network wont be as broad geographically as to be a consumer benefit.”  Therefore AT&T will concentrate on industrial users such as enterprise campus and in building wireless networks.

While Donovan did note that “media will be most transformed” by 5G technology, he shared a number of different industrial use cases. The AT&T executive said that 5G could be used to update billboards in real time and make them personalized based on the interests of drivers. 5G will also be instrumental in making mixed-VR headsets like Magic Leap, which AT&T has invested in, usable in mobile environments.  He also referred to a new partnership with the Dallas Cowboys, but did not elaborate.  Rush Hospital in Chicago was another 5G partner Donovan noted.  “Those are front burners, rather than downloading a movie faster,” he said.

As AT&T prepares for 5G, Donovan said he  is rethinking the retail experience. “What’s the WOW experience in our store? The WOW stands for ‘walk out and watch,'” he said, explaining that he wants customers to know about the content coming from Warner Media, which AT&T recently acquired. “It’s providing a whole new set of opportunities for the media business.”

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