Bell Canada deploys the first AWS Wavelength Zone at the edge of its 5G network
In yet another tie-up between telcos and cloud computing giants, Bell Canada is the first Canadian network operator to launch multi-access edge computing (MEC) services using Amazon Web Services’ (AWS) Wavelength platform.
Building on Bell’s agreement with AWS, announced last year, together the two companies are deploying AWS Wavelength Zones throughout the country at the edge of Bell’s 5G network starting in Toronto.
The Bell Canada Public MEC service embeds AWS compute and software defined storage capabilities at the edge of Bell’s 5G network.
The Wavelength technology is then tied into AWS cloud regions that host the applications. This moves access closer to the end user or device to lower latency and increase performance for services such as real-time visual data processing, augmented/virtual reality (AR/VR), artificial intelligence and machine learning (AI/ML), and advanced robotics.
Source: Bell Canada
“Because that link between the application and the edge device is a completely controllable link – it doesn’t involve the internet, doesn’t involve these multiple hops of the traffic to reach the application – it allows us to have a very particular controlled link that can give you different quality of service,” explained George Elissaios, director and GM for EC2 Core Product Management at AWS, during a briefing call with analysts.
Network infrastructure is the backbone for Canadian businesses today as they innovate and advance in the digital age. Organizations across retail, transportation, manufacturing, media & entertainment and more can unlock new growth opportunities with 5G and MEC to be more agile, drive efficiency, and transform customer experiences.
Optimized for MEC applications, AWS Wavelength deployed on service providers’ 5G networks provides seamless access to cloud services running in AWS Regions. By doing so, AWS Wavelength minimizes the latency and network hops required to connect from a 5G device to an application hosted on AWS. AWS Wavelength is now available in Canada, the United States, the United Kingdom, Germany, South Korea, and Japan in partnership with global communications service providers.
Creating an immersive shopping experience with Bell Canada 5G:
Increasingly, retailers want to offer omni-channel shopping experiences so that consumers can access products, offers, and support services on the channels, platforms, and devices they prefer. For instance, there’s a growing appetite for online shopping to replicate the in store experience – particularly for apparel retailers. These kinds of experiences require seamless connectivity so that customers can easily and immediately pick up on a channel after they leave another channel to continue the experience. These experiences also must be optimized for high-quality viewing and interactivity.
Rudsak worked with Bell and AWS to deploy Summit Tech’s immersive shopping platform, Odience, to offer its customers an immersive and seamless virtual shopping experience with live sales associates and the ability to see merchandise up close. With 360-degree cameras at its pop-up locations and launch events, Rudsak customers can browse the racks and view a new product line via their smartphones or VR headsets from either the comfort of their own home or while on the go. To find out more, please click here.
Bell Canada Public MEC with AWS Wavelength is now available in the Toronto area, with additional Wavelength Zones to be deployed in the future. To find out more, please visit: Bell.ca/publicmec
AWS currently has Wavelength customers (see References below) in the United States, the United Kingdom, Germany, South Korea, Japan, and now Canada. It also has deals with Verizon, Vodafone, SK Telecom, and Dish Network.
Bell Canada explained that the service is targeted at enterprise customers. It will initially offer services to enterprises in Toronto, with expansion planned into other major Canadian markets.
“We’re excited to partner with AWS to bring together Bell’s 5G network leadership with the world’s leading cloud and AWS’ robust portfolio of compute and storage services. With general availability of AWS Wavelength Zones on Canada’s fastest network, it becomes possible for businesses to tap into all-new capabilities, reaching new markets and serving customers in exciting new ways. With our help, customers are thinking bigger, innovating faster and pushing boundaries like never before. Our team of experts are with customers every step of the way on their digital transformation journey. With our ongoing investments in supporting emerging MEC use cases, coupled with our end-to-end security built into our 5G network, we are able to give Canadian businesses a platform to innovate, harness the power of 5G and drive competitiveness for their businesses.”
– Jeremy Wubs, Senior Vice President of Product, Marketing and Professional Services, Bell Business Markets
“AWS Wavelength brings the power of the world’s leading cloud to the edge of 5G networks so that customers like Rudsak, Tiny Mile and Drone Delivery Canada can build highly performant applications that transform consumers’ experiences. We are particularly excited about our deep collaboration with Bell as it accelerates innovation across Canada, by offering access to 5G edge technology to the whole AWS ecosystem of partners and customers. This enables any enterprise or developer with an AWS account to power new kinds of mobile applications that require ultra-low latencies, massive bandwidth, and high speeds.”
– George Elissaios, Director and General Manager, EC2 Core Product Management, AWS
“With Bell’s Public MEC and AWS Wavelength we are able to offer new, fully immersive shopping experiences to our customers. Shoppers can virtually explore our new arrivals and interact in real-time with our staff and industry experts during interactive events and pop-ups. Thanks to the hard work, support and expertise of Bell, AWS and Summit Tech, we were able to successfully deliver our first immersive/interactive shopping event with the quality, innovation and excellence that our brand is known for.”
– Evik Asatoorian, President and Founder, Rudsak
“Canadian organizations across all industries are transforming their workflows by harnessing the power of new technologies to launch new products and services. In fact, 85% of Canadian businesses are already using the Internet of Things (IoT). In order to maximize the benefits of cloud computing, intelligent endpoints and AI, while adding emerging technologies like 5G, we need to modernize our digital infrastructure to embrace multi-access edge computing (MEC). Modernized edge computing interconnects core, cloud and diverse edge sites, enabling CIOs and business leaders to optimize their architectures to resolve technical challenges around latency, bandwidth and compute power, financial concerns about cloud ingress/egress and compute costs as well as governance issues such as regulatory compliance without losing advanced features like machine learning, AI and analytics. MEC offers the possibility of deploying modernized, cloud-like resources everywhere to support the ability to extract value from data.”
– Nigel Wallis, Research VP, Canadian Industries and IoT, IDC Canada
- Bell is the first Canadian telecommunications company to offer AWS-powered public MEC to business customers
- First AWS Wavelength Zone to launch in the Toronto region, with additional locations in Canada to follow
- Apparel retailer Rudsak among the first to leverage Bell Public MEC with AWS Wavelength to deliver an immersive virtual shopping experience
Bell is Canada’s largest communications company, providing advanced broadband wireless, TV, Internet, media and business communication services throughout the country. Founded in Montréal in 1880, Bell is wholly owned by BCE Inc. To learn more, please visit Bell.ca or BCE.ca.
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