The Wireless Broadband Alliance (WBA) has today released its annual industry report and survey findings. The “WBA Industry Report 2026” contains the results of its annual industry survey across the Wi-Fi, cellular and enterprise ecosystem. Among its chief findings is that 62% of respondents have grown more confident to invest in Wi-Fi over the last 12 months (18% are as confident). Wi-Fi 7 is the technology most likely to be deployed in 2026, with 38% of respondents planning deployments. Closely behind that is the impact of AI, with 32% planning to deploy AI/Cognitive networks, which can transform Wi-Fi networking, with an ability to improve the performance and reliability of networks.

Here are a few highlights:

• 60% of respondents see converged Wi-Fi and 5G as key to enterprise flexibility and that both will co-exist.
• 38% plan to roll out Wi-Fi 7 in 2025/2026, while 65% say 6 GHz availability is important or critical to their Wi-Fi business.
• 32% plan to deploy AI/Cognitive networks.

Convergence matters more:

When asked about the role of Wi-Fi in converged networks with both 5G and private enterprise implementations, responses reinforced the view that the technologies are complementary and together benefit organizations. Six in ten (60%) said combining them would give their organization greater enterprise flexibility. The same proportion expect Wi-Fi and 5G to co-exist, rather than be a binary choice for enterprise networks.

OpenRoaming momentum:

The industry survey shows OpenRoaming transitioning into a period of mainstream planning with the need for seamless onboarding and roaming between Wi-Fi and cellular networks now seen as central business drivers. 38% of respondents say they had already deployed a OpenRoaming and/or Passpoint compliant network with a further 32% wishing to deploy in 2026, and 18% in 2027.

When asked what is driving investment in OpenRoaming/Passpoint, the top three reasons given were Enablement of frictionless Wi-Fi (63%), seamless access between Wi-Fi and 5G/LTE (60%) and seamless access across different networks (40%). Each of these responses relates to network access, highlighting that this element is the most important factor for the industry.

Wi-Fi’s role in business continuity:

Respondents also gave their views on the aspects of Wi-Fi they considered most important to their business at present, and what they expected to be the most important in the future. Network security and privacy was identified as the most important area for businesses today, with 76% of all responses. Tied second position for the current most important aspect of Wi-Fi, both with 70% of responses, were end user experiences (Quality of Experience and Quality of Service), and seamless authentication to Wi-Fi.

Asked about the most important new or improved feature of Wi-Fi 6E and Wi-Fi 7, respondents rated Multi-Link Operation (MLO) as the single most important at 46%, highlighting a sharp focus on latency, resilience and spectrum efficiency in dense environments. This was followed in joint second place by OFDMA Uplink & Downlink, and Mandatory WPA3 compliance (both 33%). Multi-User MIMO Uplink took third position at 32%.

Additional key survey findings:

• 6 GHz band availability seen as ‘important’ or ‘critical’ by 65% of respondents to the future of their Wi-Fi business and rollout, underscoring the centrality of 6 GHz to future Wi-Fi strategies
• City-wide public Wi-Fi deployed by 33% of relevant respondents, with a further 39% planning deployments for 2026/2027. The top three services organizations see Public Wi-Fi underpinning were supporting city services (70%), the provision of seamless, affordable, and secure internet access to users (65%), and to provide offload to carriers (49%). City governments around the world, such as the Tokyo Metropolitan Government (TMG), are already utilizing OpenRoaming to deliver all these services

Tiago Rodrigues, President and CEO of the Wireless Broadband Alliance, said: “This year’s WBA Industry Report survey makes it clear that the Wi-Fi community has moved to building the next generation of converged connectivity and the momentum is strong: Wi-Fi 7 and AI-driven networks, which can cut costs, while improving the operational efficiency, performance and reliability of networks, are at the top of deployment plans. 6 GHz is viewed as critical spectrum, and almost half of respondents are already deploying or planning OpenRoaming networks. Respondent’s priorities of security, privacy, Quality of Experience and seamless roaming between Wi-Fi and 5G are exactly where the WBA is focused through our programs of work. In a world where connectivity is business continuity, these findings show that Wi-Fi has become essential infrastructure for enterprises, operators and cities alike.”

The WBA Industry Survey 2026 collected input from 185 participants worldwide, with diverse job roles ranging from the C-suite and business strategy to those in research & development (R&D) and product management in a wide range of sectors.

About the Wireless Broadband Alliance:

Wireless Broadband Alliance (WBA) is the global organization that connects people with the latest Wi-Fi initiatives. Founded in 2003, the vision of the WBA is to drive seamless, interoperable service experiences via Wi-Fi within the global wireless ecosystem. The WBA’s mission is to bring together global industry leaders, collaborating to accelerate the development, integration and adoption of next-generation Wi-Fi and wireless technologies to deliver business growth, through innovation, technical and standards development, and real-world deployment programs.

Key programs include NextGen Wi-Fi, OpenRoaming, 5G, 6G, IoT, Smart Cities, Testing & Interoperability and Policy & Regulatory Affairs.

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References:

https://wballiance.com/industry-report-2026/

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