Tata Communications: Bandwidth on Demand/ pay-as-you-go for Ethernet services

Tata Communications today launched the ‘Bandwidth-on-Demand’ (BoD) Ethernet network services for various industry sectors including IT/ITeS, BFSI, eCommerce, and the Media. The new feature enables enterprises to self-provision additional bandwidth capacity on a pay-as-you-go model to address their short-term bandwidth needs through a self-service customer portal, the company said in a statement. “With this feature, Tata Communications powers enterprises to move closer to achieving their digital-first ambitions.”

Editor’s Note:  BoD or “liquid bandwidth” was the original premise of Ethernet MAN/WAN services in 2001-2002 when it was first deployed.  The premise was FTTB/FTTP which would provide sufficient bandwidth for customers to scale speeds up (or down).  The key capability needed was a usage and rate based charging system which evidently is now in place (2o years later!).

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The BoD feature also helps customers dynamically manage scalable and resilient data center (DC) connectivity. The Ethernet network is built upon the strong foundation of Tata Communications DC ecosystem infrastructure, providing seamless connectivity and maximum coverage across the DC clusters in India with multiple diverse routes.

“The pay-as-you-go network feature will empower enterprises who are increasingly facing fluctuating short-term bandwidth needs to manage their application’s performance. Control at the hands of the customers to adjust their bandwidth dynamically in near real-time, will provide them such agility and flexibility,” said Kapil Kumar Jain, Vice President – Core and Next Gen Connectivity Services, Tata Communications.

 

Tata Communications Bandwidth-on-Demand feature on Ethernet services caters to industries such as:
  • IT, ITES and the Service sectors get the flexibility which increases capacity to handle cloud backups and data replication services
  • BFSI (Banking, Financial Services and Insurance) during scheduled data migrations and back-ups.
  • eCommerce and retail which benefits by managing network performance during annual or periodic ‘big’ sales days campaigns.
  • Media services to enhance their workflows for efficient event-based remote production.

References:

https://telecom.economictimes.indiatimes.com/news/tata-communications-launches-pay-as-you-go-feature-on-ethernet-services/86365063

https://www.indiainfoline.com/article/news-top-story/tata-communications-offers-pay-as-you-go-feature-on-ethernet-network-services-in-india-121092000062_1.html

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