Gartner Forecast: Worldwide Public Cloud End-User Spending ~$679 Billion in 2024; GenAI to Support Industry Cloud Platforms

Worldwide end-user spending on public cloud services is forecast to grow 20.4% to total $678.8 billion in 2024, up from $563.6 billion in 2023, according to the latest forecast from Gartner, Inc.

“Cloud has become essentially indispensable,” said Sid Nag, Vice President Analyst at Gartner. “However, that doesn’t mean cloud innovation can stop or even slow. The tables are turning for cloud providers as cloud models no longer drive business outcomes, but rather, business outcomes shape cloud models.”

“For example, organizations deploying generative AI (GenAI) services will look to the public cloud, given the scale of the infrastructure required. However, to deploy GenAI effectively, these organizations will require cloud providers to address nontechnical issues related to cost, economics, sovereignty, privacy and sustainability.

Hyperscalers that support these needs will be able to capture a brand-new revenue opportunity as GenAI adoption grows.” All segments of the cloud market are expected see growth in 2024. Infrastructure-as-a-service (IaaS) is forecast to experience the highest end-user spending growth in 2024 at 26.6%, followed by platform-as-a-service (PaaS) at 21.5% (see Table 1).

Table 1. Worldwide Public Cloud Services End-User Spending Forecast (Millions of U.S. Dollars)

  2022 2023 2024
Cloud Application Infrastructure Services (PaaS) 119,579 145,320 176,493
Cloud Application Services (SaaS) 174,416 205,221 243,991
Cloud Business Process Services (BPaaS) 61,557 66,339 72,923
Cloud Desktop-as-a-Service (DaaS) 2,430 2,784 3,161
Cloud System Infrastructure Services (IaaS) 120,333 143,927 182,222
Total Market 478,315 563,592 678,790

BPaaS = business process as a service; IaaS = infrastructure as a service; PaaS = platform as a service; SaaS = software as a service
Note: Totals may not add up due to rounding.
Source: Gartner (November 2023)

 

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Another key trend driving cloud spending is the continued rise of industry cloud platforms. Industry cloud platforms address industry-relevant business outcomes by combining underlying software-as-a-service (SaaS), PaaS and IaaS services into a whole-product offering with composable capabilities. Gartner predicts that by 2027, more than 70% of enterprises will use industry cloud platforms to accelerate their business initiatives, up from less than 15% in 2023.

GenAI adoption will also support the growth in industry cloud platforms,” said Nag. “GenAI models that are applicable across diverse industry verticals might require significant customization, affecting scalability and cost-effectiveness. Public cloud providers can position themselves as partners in the responsible and tailored adoption of GenAI by building on the same approaches applied to industry clouds, sovereign clouds and distributed clouds.”

Gartner previously forecast that Public Cloud services spending to hit $1.35 trillion in 2027.  The U.S. will be the largest geographic public cloud market and will reach $697 billion in 2027. Western Europe is predicted to be in second place with $273 billion, followed by China at $117 billion in 2027.  IDC forecasts that software-as-a-service (SaaS) applications to be the largest cloud computing category, garnering about 40% of all public cloud spending. Next largest is infrastructure as a service (IaaS) with a CAGR of 23.5%, followed by platform as a service (PaaS) with a five-year CAGR of 27.2%.

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References:

https://www.gartner.com/en/newsroom/press-releases/11-13-2023-gartner-forecasts-worldwide-public-cloud-end-user-spending-to-reach-679-billion-in-20240

https://www.idc.com/getdoc.jsp?containerId=prUS51179523

IDC: Public Cloud services spending to hit $1.35 trillion in 2027

Gartner: Public Cloud End-User Spending to approach $500B in 2022; $600B in 2023

Gartner: Global public cloud spending to reach $332.3 billion in 2021; 23.1% YoY increase

Gartner clients can learn more in “Forecast: Public Cloud Services, Worldwide, 2021-2027, 3Q23 Update.”

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Gartner IT Infrastructure, Operations & Cloud Strategies Conference:
Gartner analysts will provide additional analysis on cloud strategies and infrastructure and operations trends at the Gartner IT Infrastructure, Operations & Cloud Strategies Conferences taking place November 20-21 in London, December 6-8 in Las Vegas and December 12-13 in Tokyo. Follow news and updates from these conferences on X using #GartnerIO.

About Gartner for High Tech:
Gartner for High Tech equips tech leaders and their teams with role-based best practices, industry insights and strategic views into emerging trends and market changes to achieve their mission-critical priorities and build the successful organizations of tomorrow. Additional information is available at www.gartner.com/en/industries/high-tech.

 

IDC: Public Cloud services spending to hit $1.35 trillion in 2027

Global spending on public cloud services is projected to reach $1.35 trillion in 2027, according to IT market research firm IDC. Although annual cloud spending growth is expected to slow slightly over the 2023-2027 forecast period, the market is forecast to achieve a five-year compound annual growth rate (CAGR) of 19.9%.

IDC forecasts that the U.S. will be the largest geographic public cloud market and will reach $697 billion in 2027. Western Europe is predicted to be in second place with $273 billion, followed by China at $117 billion in 2027.

Eileen Smith, program VP for data & analytics at IDC, said cloud is dominating spending in the tech sector across infrastructure, platforms and applications.  She wrote:

“Cloud now dominates tech spending across infrastructure, platforms, and applications.  Most organizations have adopted the public cloud as a cost-effective platform for hosting enterprise applications and for developing and deploying customer-facing solutions. Looking forward, the cloud model remains incredibly well positioned to serve customer needs for innovation in application development and deployment, including as data, artificial intelligence/machine learning (AI/ML), and edge needs continue to define the forefront of innovation.”

Of the 28 industries* covered in the IDC Spending Guide, the three largest in 2027 – Banking, Software and Information Services, and Telecommunications – will together represent $326 billion in public cloud services spending.

IDC forecasts that software-as-a-service (SaaS) applications to be the largest cloud computing category, garnering about 40% of all public cloud spending. Next largest is infrastructure as a service (IaaS) with a CAGR of 23.5%, followed by platform as a service (PaaS) with a five-year CAGR of 27.2%. SaaS – system infrastructure software (SIS) is forecast to be the smallest category of cloud spending, cornering about 15% of the market.

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References:

https://www.idc.com/getdoc.jsp?containerId=prUS51179523

https://www.idc.com/getdoc.jsp?containerId=IDC_P33214

IDC: Public Cloud software at 2/3 of all enterprise applications revenue in 2026; SaaS is essential!

Cloud infrastructure services market grows; AI will be a major driver of future cloud service provider investments

https://techblog.comsoc.org/2022/02/09/gartner-accelerated-move-to-public-cloud-to-overtake-traditional-it-spending-in-2025/

IDC: Worldwide Public Cloud Services Revenues Grew 29% to $408.6 Billion in 2021 with Microsoft #1?

 

 

MTN and Microsoft Azure accelerate Africa’s digital transformation via the public cloud

South Africa-based network operator MTN has joined the growing list of telcos that are making the move to public cloud.  Following the signing of a five-year strategic partnership in September 2022, MTN and Microsoft are in the process of delivering a program of work that will see the latest technologies deployed for the benefit of MTN’s customers, starting with South Africa and Nigeria.

The company announced it has embarked on a program of work to migrate various back end systems to Microsoft Azure. It is called Project Nephos, and its principle aim is to deliver maximum value as early as possible by identifying the workloads most suited to being redeployed on Azure. It’s initiating the project by transferring the BSS and OSS applications used by MTN’s opcos in South Africa and Nigeria.  This approach has already enabled MTN to complete a proof of concept for the world’s first 5G standalone core network solution deployed in Microsoft’s Azure public cloud in just a few weeks!

Under the program, MTN will also migrate EVA, its core big data platform. In addition to putting it existing workloads on Azure, MTN also plans to leverage its capabilities in AI and machine learning to come up with new use cases that, in MTN’s own words, “bridge typical divides across network, IT and commercial domains.”

MTN and Microsoft have hired Accenture to provide technology implementation, integration and support services in hopes of making the whole thing go smoothly. They have also launched a staff training program that covers cloud technologies, devsecops (development, security, and operations), and data management.

MTN and Microsoft first announced they were working together in November last year. Their five-year strategic partnership centres on transforming and modernising MTN’s comms and technology infrastructure, and building what MTN hopes will be the largest and most valuable platform business with a clear focus on Africa.

Given MTN’s scale – it serves more than 270 million subscribers across 19 markets in Africa and the Middle East – it is a pretty big deal. It has echoes of Dish deploying its greenfield 5G network on Amazon Web Services (AWS), or AT&T announcing plans to move its 5G network onto Azure.

In addition to Monday’s OSS/BSS migration, MTN and Microsoft last week showed off what they claim to be the world’s first proof-of-concept (PoC) of a 5G standalone (SA) core network deployed on Microsoft Azure.

Every element, including the control plane, user plane and management nodes was fully deployed on Microsoft’s South Africa Azure Region, giving MTN a taste of what it can expect from a cloud-native 5G network, i.e., rapid deployment and scalability. These two capabilities are particularly important to MTN, which aims to reach 10-30% population coverage with its 5G network in the medium term.

“Our strategic partnership with Microsoft will enable us to transform the way we deliver products and services to our customers. We will bring the power of cloud computing to life, driving development and innovation with speed, flexibility and predictable investments and operations. We remain focused on nurturing the digital skills within MTN and in the societies we operate in, and building digital platforms to drive digital transformation across Africa and the Middle East,” said Nikos Angelopoulos, MTN Group’s CIO, in a statement.

“Harnessing the power of MTN, Microsoft and Accenture, we will be working closely together to build the next wave of compressed digital transformation across the continent. We see this program becoming a global standard in the industry for years to come” Nitesh Singh Communications, Media and Technology Lead for Accenture Africa.

References:

MTN and Microsoft accelerate Africa’s digital transformation in the public cloud

 

IDC: Public Cloud software at 2/3 of all enterprise applications revenue in 2026; SaaS is essential!

IDC forecasts that worldwide revenue for enterprise applications will grow from $279.6 billion in 2022 to $385.2 billion in 2026 with a five-year compound annual growth rate (CAGR) of 8.0%. Nearly all this growth will come from investments in public cloud software, which is expected to represent nearly two thirds of all enterprise applications revenue in 2026.

While the process of migrating from on-premises applications to the cloud can take years, enterprise software vendors and their customers will continue the transition to the cloud as this is an essential part of business operations in the digital world. Companies that do not pursue this technology will sustain losses due to profound opportunity costs as their competitors adopt cloud technologies and the use of application programming interfaces (APIs), moving beyond the reach of technological holdouts with on-premises or homemade solutions.

“It’s no longer enough for businesses to sit back and rely on their technological debt of software and hardware assets to keep the company running. In the digital world, enterprise software needs to constantly innovate to keep up with demand for speed, scale, and a resilient business,” said Heather Hershey, research director, Worldwide Digital Commerce at IDC. “Organizations must invest in new tools to keep their application portfolio up to date as they move into the digital era, automating all processes while also leveraging innovation and a wealth of data to become a more creative and resilient company in the digital realm.”

In addition to the ongoing cloud migration, IDC has identified a number of other significant market developments that are driving growth in the enterprise applications market.

  • SaaS and cloud-based, modular, and intelligent applications are no longer “nice to have” but are instead essential for business. Organizations that want to stay in business need AI-driven software that is cloud enabled, modular, and intelligent.
  • Application programmable interface technology will continue to be the backbone of the enterprise applications market. APIs will always resonate as a sound investment to companies that understand the pivotal role they play in connecting all the disparate code bases that make up the modern world.
  • Phasic migration to cloud with TaskApps augmentation will continue, particularly in B2B enterprises. TaskApps and low-code/no-code development tools are being used to close gaps, extend processes, or change up the business at a faster pace throughout the transition to digital first.
  • New global regulations around data privacy and ethics have changed the way organizations collect and use data, pushing governance to the forefront of the conversation. Compliance has become a differentiating factor for enterprises that prioritize trustworthiness.

“The digital world is completely altering the way software is utilized and incorporated into the organization from modularity to APIs to low code/no code to business process automation to TaskApps and even with innovation,” said Mickey North Rizza, group vice president, Enterprise Software at IDC. “Organizations are stretching their visions from filling technology gaps to optimizing processes globally to going the last mile with complete differentiators for their clients. The business world is finally starting to leverage the opportunity technology brings to it.”

Photo Credit: Unsplash

The enterprise applications market is a competitive market that includes software specific to certain industries as well as software that can handle requirements for multiple industries. Enterprise applications can be delivered as a pre-integrated suite of applications (featuring common data and process models across functional areas) or as standalone applications that automate specific functional business processes, such as accounting, human capital management, or supply chain execution. The enterprise applications market consists of the following secondary markets: enterprise resource management, customer relationship management, engineering applications, supply chain management applications, and production applications.

The IDC report, Worldwide Enterprise Applications Software Forecast, 2022–2026: Digital Era Software on the Rise (Doc #US48563522), presents a five-year forecast for worldwide enterprise applications revenues, including spending by geographic region and deployment type (public cloud and on premises). The report also provides insight into the market’s evolution through 2026, including deployment models, trends, and significant market developments.

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In a separate report titled Worldwide Quarterly Enterprise Infrastructure Tracker: Buyer and Cloud Deployment, IDC sas that spending on compute and storage infrastructure products for cloud deployments, including dedicated and shared IT environments, increased 24.7% year over year in the third quarter of 2022 (3Q22) to $23.9 billion. Spending on cloud infrastructure continues to outgrow the non-cloud segment although the latter had strong growth in 3Q22 as well, increasing at 16.5% year over year to $16.8 billion. The market continues to benefit from high demand and large backlogs, coupled with an improving infrastructure supply chain.

Spending on shared cloud infrastructure reached $16.8 billion in the quarter, increasing 24.4% compared to a year ago. IDC expects to see continuous strong demand for shared cloud infrastructure with spending expected to surpass non-cloud infrastructure spending in 2023. The dedicated cloud infrastructure segment grew 25.3% year over year in 3Q22 to $7.1 billion. Of the total dedicated cloud infrastructure, 45.2% was deployed on customer premises.

For the full year 2022, IDC is forecasting cloud infrastructure spending to grow 19.6% year over year to $88.1 billion – a noticeable increase from 8.6% annual growth in 2021. Non-cloud infrastructure is expected to grow 10.7% to $64.7 billion. Shared cloud infrastructure is expected to grow 19.0% year over year to $60.9 billion for the full year while spending on dedicated cloud infrastructure is expected to grow 21.2% to $27.3 billion for the full year.

About IDC:

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

References:

https://www.idc.com/getdoc.jsp?containerId=prUS50029423

https://www.idc.com/getdoc.jsp?containerId=prUS50037523

Future Market Insights: Telecom Cloud Market CAGR at 15.2% from 2022-2032

The Telecom Cloud Market revenues were estimated at US$ 19.8 Bn in 2021 and are anticipated to grow at a CAGR of 15.2% from 2022-2032, according to a recently published Future Market Insights (FMI) report. By the end of 2032, the market is expected to reach a valuation of US$ 24 Bn.   Globally, the cloud services market is expected to reach a valuation of 2.5 Bn by 2030, as per a new study by FMI.

During the pandemic, as individuals lived at home during the shutdown and businesses opted to work remotely, massive data consumption led to a spike in demand for telecom cloud installations, which significantly contributed to the market growth. Cloud has been one of the key themes of conversation in the telecom business in 2021 with the development of cloud-native 5G technology.

The public cloud solution provides on-demand infrastructure, lowering capital expenditure as well as continuous operational and life-cycle control. The public cloud may be a terrific incubator environment for not just developing new apps and services, but also bringing them to market and scaling them quickly.

Many corporate firms rely on the public cloud as their base. Telecom companies are increasingly looking to collaborate using public cloud services to use their computational capacity and use their strong network skills on the back end.

Hyperscalers such as Amazon, Google, Microsoft, and Oracle often establish and manage a uniform tech environment with public cloud platforms. CSPs, on the other hand, buy solutions from a variety of vendors who compete and advance in different directions, sometimes marginally, sometimes significantly.

Also, The BFSI sector outsources non-core functions to save money and enhance efficiency. As a consequence, targeted content views and precise financial data are required, which may be merged via a telecommunications cloud service.

Competitive Landscape:

The market is fiercely competitive, where key players are increasingly focused to obtain a competitive advantage. The key companies in the Telecom Cloud Market are focused on R&D to produce innovative technological solutions.

  • In April 2021, Momentum Telecom, a global provider of managed network and clouds voice, revealed that it had accomplished its purchase of Atlus Technology, a Tennessee-based leader in the development of cloud-based unified communications solutions.
  • In December 2020, Cisco announced the purchase of IMImobile, a cloud telecommunications software and service provider, allowing Cisco to provide its customers with an end-to-end client engagement management solution.

Multi Cloud Management Market TrendMulti cloud management is similar to the use of best-of-breed applications from multiple developers on a personal computer, rather than the defaults offered by the operating system vendor.

Cloud Business Email Market DemandThe global cloud business email market is expected to acquire a market value of nearly USD 2.15 Bn, proliferating at a CAGR of 10.4% during the forecast period from 2017 to 2027.

More Insights Available

Future Market Insights, in its new offering, presents an unbiased analysis of the Telecom Cloud Market, presenting historical market data (2015-2021) and forecast statistics for the period of 2022-2032.

ABOUT FUTURE MARKET INSIGHTS, INC:

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

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References:

Public Cloud Based Telecom Cloud Market to Register a CAGR (globenewswire.com)

https://www.futuremarketinsights.com/reports/telecom-cloud-market

Telecom Cloud Market Size, Share, Sales & Trends – 2032 | FMI (futuremarketinsights.com)

Request a Sample Copy of Report:

https://www.futuremarketinsights.com/reports/sample/rep-gb-3353

Gartner: Public Cloud End-User Spending to approach $500B in 2022; $600B in 2023

Gartner forecasts that public cloud end user spending will reach nearly $600 billion by the end of 2023.  The market research firm says public cloud services will continue in 2022, and nearly capture $494.7 billion in global spending this year – up from $410.9 billion in 2021. That represents a 20.4% increase in spending from 2021.

“Cloud is the powerhouse that drives today’s digital organizations,” said Sid Nag, research vice president at Gartner. “CIOs are beyond the era of irrational exuberance of procuring cloud services and are being thoughtful in their choice of public cloud providers to drive specific, desired business and technology outcomes in their digital transformation journey.”

Infrastructure-as-a-service (IaaS) is forecast to experience the highest end-user spending growth in 2022 at 30.6%, followed by desktop-as-a-service (DaaS) at 26.6% and platform-as-a-service (PaaS) at 26.1% (see Table 1). The new reality of hybrid work is prompting organizations to move away from powering their workforce with traditional client computing solutions, such as desktops and other physical in-office tools, and toward DaaS, which is driving spending to reach $2.6 billion in 2022. Demand for cloud-native capabilities by end-users accounts for PaaS growing to $109.6 billion in spending.

Table 1. Worldwide Public Cloud Services End-User Spending Forecast (Millions of U.S. Dollars)

  2021 2022 2023
Cloud Business Process Services (BPaaS) 51,410 55,598 60,619
Cloud Application Infrastructure Services (PaaS) 86,943 109,623 136,404
Cloud Application Services (SaaS) 152,184 176,622 208,080
Cloud Management and Security Services 26,665 30,471 35,218
Cloud System Infrastructure Services (IaaS) 91,642 119,717 156,276
Desktop as a Service (DaaS) 2,072 2,623 3,244
Total Market 410,915 494,654 599,840

BPaaS = business process as a service; IaaS = infrastructure as a service; PaaS = platform as a service; SaaS = software as a service. Note: Totals may not add up due to rounding.  Source: Gartner (April 2022)

“Cloud native capabilities such as containerization, database platform-as-a-service (dbPaaS) and artificial intelligence/machine learning contain richer features than commoditized compute such as IaaS or network-as-a-service,” said Nag. “As a result, they are generally more expensive which is fueling spending growth.”

SaaS remains the largest public cloud services market segment, forecasted to reach $176.6 billion in end-user spending in 2022. Gartner expects steady growth within this segment as enterprises take multiple routes to market with SaaS, for example via cloud marketplaces, and continue to break up larger, monolithic applications into composable parts for more efficient DevOps processes.

Emerging technologies in cloud computing such as hyperscale edge computing and secure access service edge (SASE) are disrupting adjacent markets and forming new product categories, creating additional revenue streams for public cloud providers.

“Driven by maturation of core cloud services, the focus of differentiation is gradually shifting to capabilities that can disrupt digital businesses and operations in enterprises directly,” said Nag. “Public cloud services have become so integral that providers are now forced to address social and political challenges, such as sustainability and data sovereignty.

“IT leaders who view the cloud as an enabler rather than an end state will be most successful in their digital transformational journeys,” said Nag. “The organizations combining cloud with other adjacent, emerging technologies will fare even better.”

Gartner clients can read more in Forecast: Public Cloud Services, Worldwide, 2020-2026, 1Q22 Update.  Lean more in the complimentary Gartner webinar Cloud Computing Scenario: The Future of Cloud.

 

References:

https://www.gartner.com/en/newsroom/press-releases/2022-04-19-gartner-forecasts-worldwide-public-cloud-end-user-spending-to-reach-nearly-500-billion-in-2022

IDC: Cloud Infrastructure Spending +13.5% YoY in 4Q-2021 to $21.1 billion; Forecast CAGR of 12.6% from 2021-2026

Gartner: Accelerated Move to Public Cloud to Overtake Traditional IT Spending in 2025

 

Strong growth for global cloud infrastructure spending by hyperscalers and enterprise customers

Gartner: Global public cloud spending to reach $332.3 billion in 2021; 23.1% YoY increase

 

 

 

Gartner: Accelerated Move to Public Cloud to Overtake Traditional IT Spending in 2025

Enterprise IT spending on public cloud computing, within addressable market segments, will overtake spending on traditional IT in 2025, according to Gartner, Inc.

Gartner’s ‘cloud shift’ research includes only those enterprise IT categories that can transition to cloud, within the application software, infrastructure software, business process services and system infrastructure markets. By 2025, 51% of IT spending in these four categories will have shifted from traditional solutions to the public cloud, compared to 41% in 2022. Almost two-thirds (65.9%) of spending on application software will be directed toward cloud technologies in 2025, up from 57.7% in 2022.

“The shift to the cloud has only accelerated over the past two years due to COVID-19, as organizations responded to a new business and social dynamic,” said Michael Warrilow, research vice president at Gartner. “Technology and service providers that fail to adapt to the pace of cloud shift face increasing risk of becoming obsolete or, at best, being relegated to low-growth markets.”

In 2022, traditional offerings will constitute 58.7% of the addressable revenue (see Figure 1), but growth in traditional markets will be much lower than cloud. Demand for integration capabilities, agile work processes and composable architecture will drive continued shift to the cloud, as long-term digital transformation and modernization initiatives are brought forward to 2022. Technology product managers should use the cloud shift as measure of market opportunity.

In 2022, more than $1.3 trillion in enterprise IT spending is at stake from the shift to cloud, growing to almost $1.8 trillion in 2025, according to Gartner. Ongoing disruption to IT markets by cloud will be amplified by the introduction of new technologies, including distributed cloud. Many will further blur the lines between traditional and cloud offerings.

Enterprise adoption of distributed cloud has the potential to further accelerate cloud shift because it brings public cloud services into domains that have primarily been non-cloud, expanding the addressable market. Organizations are evaluating it because of its ability to meet location-specific requirements, such as data sovereignty, low-latency and network bandwidth.

To capitalize on the shift to cloud, Gartner recommends technology and services providers target segments where the shift is occurring most aggressively, in addition to seeking new high-growth cloud opportunities. For example, infrastructure-related segments have a lower level of cloud penetration and are expected to grow faster than segments such as enterprise applications that are already highly penetrated. Providers should also target specific personas, adoption profiles and use cases with go-to-market initiatives.

*Note to editors: Gartner’s research on cloud shift provides a high-level view of the market impact of cloud computing by measuring the ratio of enterprise IT spending on public cloud services compared with traditional (non-cloud) for a given set of market segments. It compares only those markets where cloud is a meaningful trend that can be exploited by technology providers. It excludes consumer spending and markets that cannot transition to cloud, for example, mobile devices.

More detailed analysis is available to Gartner clients in the report “Market Impact: Cloud Shift — 2022 Through 2025.” More information on cloud trends is available in the Gartner webinar “The Gartner Hype Cycle for Cloud Computing.”

Telcos Move to Public Cloud:

Dish Network is perhaps the poster child for this shift, with its ambitious plan to deploy its greenfield 5G network on Amazon Web Services (AWS). After a few delays, the big switch-on is expected to begin this year. Similarly, AT&T struck a deal last June to migrate its 5G network onto Microsoft Azure. Verizon is also using Azure, in this case to underpin its private mobile edge cloud service. North of that particular border, Bell Canada in July inked a deal to migrate various critical workloads – including IT, network functions and applications – to Google Cloud. It came less than two months after Bell teamed up with AWS to overhaul its business and consumer applications, as well as offer AWS-powered multi-access edge computing (MEC) services.

More recently, Telenor expanded its partnership with Amazon to jointly offer 5G and edge services to various industry verticals. In short, more and more telcos are coming to the conclusion that hyperscale public cloud offers a ready-made route for them, not just to address the enterprise IT market, but to also make their own networks cloud native.

References:

https://www.gartner.com/en/newsroom/press-releases/2022-02-09-gartner-says-more-than-half-of-enterprise-it-spending

Public cloud forecast to account for majority of IT spending by 2025