“SK Wonderland at CES 2024;” SK Group Chairman: AI-led revolution poses challenges to companies

On Tuesday at CES 2024, SK Group [1.] displayed world-leading Artificial Intelligence (AI) and carbon reduction technologies under an amusement park concept called “SK Wonderland.”   It provided CES attendees a view of a world that uses the latest AI and clean technologies from SK companies and their business partners to a create a smarter, greener world. Highlights of the booth included:

  • Magic Carpet Ride in a flying vehicle embedded with an AI processor that helps it navigate dense, urban areas – reducing pollution, congestion and commuting frustrations
  • AI Fortune Teller powered by next-generation memory technologies that can help computers analyze and learn from massive amounts of data to predict the future
  • Dancing Car that’s fully electric, able to recharge in 20 minutes or less and built to travel hundreds of miles between charges
  • Clean Energy Train that’s capable of being powered by hydrogen, whose only emission is water
  • Rainbow Tube that shows how plastics are finding a new life through a technology that turns waste into fuel

Note 1. SK Group is South Korea’s second-largest conglomerate, with Samsung at number one.

SK’s CES 2024 displays include participation from seven SK companies — SK Inc., SK Innovation, SK Hynix, SK Telecom, SK E&S, SK Ecoplant and SKC. While the displays are futuristic, they’re based on technologies that SK companies and their global partners have already developed and are bringing to market.

SK Group Chairman Chey Tae-won said that companies are facing challenges in navigating the transformative era led by artificial intelligence (AI) due to its unpredictable impact and speed.  He said AI technology and devices with AI are the talk of the town at this year’s annual trade show and companies are showcasing their AI innovations achieved through early investment.

“We are on the starting line of the new era, and no one can predict the impact and speed of the AI revolution across the industries,” Chey told Korean reporters after touring corporate booths on the opening day of CES 2024 at the Las Vegas Convention Center in Las Vegas.  Reflecting on the rapid evolution of AI technologies, he highlighted the breakthrough made by ChatGPT, a language model launched about a year ago, which has significantly influenced how AI is perceived and utilized globally. “Until ChatGPT, no one has thought of how AI would change the world. ChatGPT made a breakthrough, and everybody is trying to ride on the wave.”

SK Group Chairman Chey Tae-won speaks during a brief meeting with Korean media on the sidelines of CES 2024 at the Las Vegas Convention Center in Las Vegas on Jan. 9, 2024

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SK Hynix Inc., SK Group’s chipmaking unit, is one of the prominent companies at CES 2024, boasting its high-performance AI chips like high bandwidth memory (HBM). The latest addition is the HBM3E chips, recognized as the world’s best-performing memory product. Mass production of HBM3E is scheduled to begin in the first half of 2024.

SK Telecom Co. is also working on AI, having Sapeon, an AI chip startup under its wing. Chey stressed the importance of integrating AI services and solutions across SK Group’s diverse business sectors, ranging from energy to telecommunications and semiconductors. “It’s crucial for each company to collaborate and present a unified package or solution rather than developing them separately,” Chey said. “But I don’t think it is necessary to set up a new unit for that. I think we should come up with an integrated channel for customers.”

SK Telecom and Deutsche Telekom are jointly developing Large Language Models for generative AI to be used by telecom network providers.

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References:

https://en.yna.co.kr/view/AEN20240110001900320#

https://eng.sk.com/news/ces-2024-sk-to-showcase-world-class-carbon-reduction-and-ai-technologies

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