Cloud Computing
Cloud Hosting- A Deep Dive into a Rapidly Growing Market
By Paribhasha Tiwari, Market Analyst and Content Curator
What is Cloud Hosting?
Cloud hosting is a type of web hosting that uses a network of virtual servers to host websites, applications, or data. Unlike traditional hosting, which relies on a single server, cloud hosting spreads the load across multiple interconnected servers, ensuring better scalability, reliability, and performance.
As digital transformation continues to accelerate across the globe, the Cloud Hosting Market is emerging as a key enabler of business agility, scalability, and innovation. Whether its large enterprises seeking to optimize their IT infrastructure or startups aiming to minimize overhead, cloud hosting has become the go-to solution. With the market poised for substantial growth, driven by the demands of modern business environments, this post will explore the factors fueling the expansion of cloud hosting, the challenges that must be navigated, and the future trends shaping this dynamic industry.
The Growth of Cloud Hosting- A Market Overview:
The global cloud hosting market has experienced tremendous growth over the past decade, becoming one of the most critical components of the broader cloud services ecosystem. According to market research, the cloud hosting market was valued at $60 billion in 2021 and is projected to reach over $100 billion by 2026, reflecting a CAGR of 18% during the forecast period. This growth can be attributed to several factors, including the increasing adoption of digital services, the rise of e-commerce, and the surge in remote working practices following the COVID-19 pandemic.
The transition from on-premises infrastructure to cloud-based hosting solutions offers businesses greater flexibility in scaling their operations. Unlike traditional hosting services, where companies are locked into a fixed amount of server capacity, cloud hosting allows for on-demand resource allocation, ensuring businesses only pay for what they use. This model provides substantial cost savings, particularly for industries with fluctuating traffic and demand, such as retail, media, and financial services.
Why Businesses are Migrating to Cloud Hosting Solutions?
Cloud hosting’s advantages extend far beyond cost savings. Companies today are looking for more than just affordable IT infrastructure—they need reliability, performance, and scalability. These three elements have made cloud hosting the preferred choice for businesses of all sizes. Here’s why-
- Scalability and Flexibility– The most compelling reason businesses are moving to the cloud is the ability to scale IT resources dynamically. Whether it’s handling a sudden spike in website traffic or expanding business operations globally, cloud hosting allows enterprises to scale resources up or down based on real-time needs. This elasticity ensures businesses remain agile and responsive to market conditions without worrying about over-provisioning or underutilization of hardware.
- Cost Efficiency– Cloud hosting significantly reduces the capital expenditure (CapEx) associated with setting up and maintaining physical servers. Instead of investing in costly infrastructure, businesses can convert these expenses to operational expenditures (OpEx) by paying only for the computing power they need. This is especially beneficial for startups and small-to-medium enterprises (SMEs) that need to manage their budgets tightly while still accessing world-class hosting services.
- Performance and Uptime– Leading cloud hosting providers guarantee uptime of 99.99% or higher, thanks to their globally distributed data centers and redundant systems. Downtime can be catastrophic, especially for e-commerce platforms, fintech companies, and digital service providers where revenue and customer satisfaction are directly tied to system availability. With cloud hosting, businesses can rely on seamless performance, even during peak demand periods.
- Disaster Recovery and Business Continuity– Another critical advantage of cloud hosting is the ability to integrate disaster recovery (DR) strategies into the hosting plan. In traditional hosting, implementing a comprehensive DR plan is complex and costly. Cloud hosting, however, offers built-in DR features like data backups, redundancy, and geo-replication, ensuring businesses can recover swiftly from any unplanned outage or data loss event.
Survey of Cloud Network Access Alternatives- Wireless and Wireline Solutions:
The growing adoption of cloud hosting has raised an important question for businesses- How should they connect to the cloud? Network access plays a critical role in determining the performance, reliability, and cost-efficiency of cloud hosting services. As businesses weigh their options, they typically consider two main types of cloud access solutions- wireline (fixed-line) and wireless alternatives.
- Wireline Access– Traditionally, businesses have relied on fixed-line connections, such as fiber-optic, DSL, or Ethernet, for cloud access. These wireline solutions provide stable, high-bandwidth connections and are often favored by enterprises with high-performance computing needs or large volumes of data traffic. Fiber-optic connections, in particular, offer ultra-high speeds and low latency, making them ideal for industries like finance, healthcare, and media, where data-intensive operations are critical.
- Advantages of Wireline Access– Wireline access is known for its reliability and low-latency performance, making it an excellent choice for mission-critical applications that require real-time data processing. Additionally, wireline connections tend to offer better security and dedicated bandwidth, reducing the risk of network congestion.
- Challenges of Wireline Access– The main downside to wireline solutions is the lack of mobility and flexibility. Fixed-line connections are geographically limited, which can pose challenges for businesses with distributed workforces or operations in remote areas.
- Wireless Access– As cloud technology evolves, wireless access solutions, particularly through 4G LTE, 5G, and Wi-Fi 6, are becoming increasingly popular. Wireless cloud access is particularly appealing for businesses with remote or mobile operations, where flexibility and mobility are critical. The advent of 5G has been a game-changer, offering near fiber-optic speeds, reduced latency, and massive device connectivity—all of which are crucial for sectors like logistics, manufacturing, and retail.
- Advantages of Wireless Access– Wireless solutions enable businesses to connect to the cloud from virtually anywhere, without the need for fixed infrastructure. This is particularly beneficial for businesses with multiple locations or a high degree of mobility. Wireless connections, particularly with 5G and Wi-Fi 6, provide speeds and performance that rival many traditional wireline solutions, making wireless access a viable alternative for many use cases.
- Challenges of Wireless Access– Despite its flexibility, wireless cloud access can be more prone to latency and security concerns compared to wireline solutions. While advances in 5G and Wi-Fi technology are helping to mitigate these issues, businesses must carefully assess their wireless infrastructure to ensure performance and security standards are met.
Security and Compliance- Addressing Concerns in the Cloud:
For many businesses, security remains a primary concern when moving to the cloud. Despite the growing adoption of cloud services, there are lingering worries about data breaches, hacking attempts, and regulatory compliance. However, cloud hosting providers have significantly improved their security protocols, and many offer industry-leading security measures that far surpass traditional on-premises hosting.
- Advanced Encryption– Data is often stored in encrypted formats, both at rest and in transit, ensuring that unauthorized users cannot access sensitive information. Leading cloud providers offer 256-bit encryption standards, along with secure key management systems to further bolster security.
- Compliance with Regulatory Standards– Cloud hosting platforms comply with major regulatory standards, including GDPR, HIPAA, SOC 2, and ISO 27001 certifications. This compliance ensures that businesses operating in regulated industries such as healthcare, finance, and retail can meet legal requirements without having to manage their own data compliance infrastructure.
- Multi-factor Authentication (MFA) and Identity Management– Cloud providers also implement stringent access controls, using technologies like MFA, identity and access management (IAM) systems, and biometric authentication to safeguard user data.
Challenges Facing the Cloud Hosting Market:
Despite its numerous benefits, the cloud hosting sector still faces challenges that need to be addressed for continued growth-
- Latency and Regional Data Centers– One of the key challenges is latency, particularly for businesses with a global customer base. To ensure minimal latency, cloud hosting providers need to offer data centers in geographically diverse locations. However, regions with limited data center infrastructure, such as parts of Africa and Latin America, may still face connectivity and latency issues.
- Data Sovereignty and Privacy– Another challenge is navigating data sovereignty laws, which dictate that certain types of data must be stored within specific geographical regions. Businesses operating across borders must ensure compliance with local data regulations, which may complicate cloud hosting strategies.
- Vendor Lock-In– Vendor lock-in occurs when a business becomes too dependent on a single cloud hosting provider, limiting its flexibility to switch providers or adopt new technologies. While many cloud providers offer tools to mitigate lock-in, businesses must carefully plan their cloud strategy to avoid over-reliance on a single vendor.
What’s Next for Cloud Hosting- Key Emerging Trends:
As the market continues to grow, several trends are emerging that will shape its future trajectory-
- Hybrid and Multi-Cloud Strategies– Businesses are increasingly adopting hybrid and multi-cloud strategies, combining public and private cloud environments to optimize cost, performance, and security. Hybrid cloud allows companies to store sensitive data in a private cloud while taking advantage of the scalability of the public cloud for less sensitive workloads.
- Edge Computing– With the rise of Internet of Things (IoT) devices and the need for low-latency computing, edge computing is becoming a critical component of cloud hosting. By bringing computing resources closer to the data source, edge computing reduces latency, enhances real-time processing, and improves the overall performance of IoT applications.
- AI and Automation in Cloud Hosting– Artificial Intelligence (AI) and automation are transforming cloud hosting services. AI-powered cloud infrastructure can optimize resource allocation, predict maintenance needs, and enhance cybersecurity. Automation tools are also helping businesses manage their cloud environments more efficiently, reducing the need for manual intervention.
Conclusion- Making the Most of Cloud Hosting:
The cloud hosting industry is not just growing, it is evolving to meet the complex demands of modern businesses. With its scalable, secure, and cost-effective infrastructure, cloud hosting offers unparalleled opportunities for companies to innovate and stay competitive in an increasingly digital world. By understanding the benefits, challenges, and future trends, businesses can make informed decisions to maximize the potential of their cloud hosting strategies and drive long-term growth.
Author: Paribhasha Tiwari, Market Analyst and Content Curator
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References:
What is Cloud Hosting? Benefits and Risks
https://aws.amazon.com/what-is/cloud-hosting/
IDC: Public Cloud services spending to hit $1.35 trillion in 2027
https://www.forbes.com/advisor/business/software/best-cloud-hosting/
AWS, Google, Microsoft, Oracle win $9B DoD cloud computing contract (JWCC)
The U.S. Department of Defense (DoD) finally revealed the awards for its revamped cloud contract “Joint Warfighting Cloud Capability (JWCC),” with Amazon Web Services (AWS), Microsoft, Google and Oracle collectively getting $9 billion to improve the agency’s IT operations. The contracts run through 2028 the Pentagon said in a news release.
JWCC is a multiple-award contract vehicle that will provide the DoD the opportunity to acquire commercial cloud capabilities and services directly from the commercial Cloud Service Providers (CSPs) at the speed of mission, at all classification levels, from headquarters to the tactical edge.
This Indefinite-Delivery, Indefinite-Quantity (IDIQ) contract vehicle offers commercial pricing, or better, and streamlined provisioning of cloud services. With JWCC, warfighters will now have the opportunity to acquire the following capabilities under one contract:
- global accessibility
- available and resilient services
- centralized management and distributed control
- ease of use
- commercial parity
- elastic computing, storage, and network infrastructure
- advanced data analytics
- fortified security
- tactical edge devices
To get started using JWCC or to learn more, visit to contact the Defense Information Systems Agency (DISA) Hosting and Compute Center (HaCC) or to log-in to the JWCC Customer Portal. DISA has developed user-friendly cloud accelerators to make it easier for DOD customers to purchase, provision, and onboard into the cloud.
Photo of the U.S. Pentagon/DoD
The decision to award contracts to four companies was a shift for the Pentagon, three years after it had given a $10 billion cloud-computing contract to Microsoft. That contract, for the Joint Enterprise Defense Infrastructure, known as JEDI, became part of a legal battle over claims that President Donald J. Trump interfered in a process that favored Microsoft over its rival bidder, Amazon. In 2021, the Defense Department said it would not move forward with the Microsoft contract, as it “was developed at a time when the department’s needs were different and our cloud conversancy less mature.”
Instead, the Pentagon said, it would seek bids from multiple technology companies for the Joint Warfighting Cloud Capability. While market research indicated that Microsoft and Amazon would be best positioned to meet the needs, officials said they would also reach out to IBM, Oracle and Google.
“This is the biggest cloud Beltway deal in history and was a key deal to win for all the software vendors in this multiyear soap opera,” Dan Ives, a tech analyst with Wedbush Securities, said in an email. “It’s good to finally end this chapter and get a cloud deal finally done for the Pentagon after years of a roller coaster,” he added.
An AWS spokesperson said in an email, “We are honored to have been selected for the Joint Warfighting Cloud Capability contract and look forward to continuing our support for the Department of Defense. From the enterprise to the tactical edge, we are ready to deliver industry-leading cloud services to enable the DoD to achieve its critical mission.”
References:
Cloud Computing Giants Growth Slows; Recession Looms, Layoffs Begin
Among the megatrends driving the technology industry, cloud computing has been a major force. But for the first time in its brief history, the cloud has grown stormy as third-quarter cloud giant earnings details made very clear:
- Amazon Web Services (AWS) fell short of the mark on both earnings and revenue. Reports say parent Amazon.com (AMZN) has frozen hiring at its cloud computing unit and will be laying off 10,000 employees.
- Microsoft’s (MSFT) Azure cloud business at posted an unexpected slowdown in cloud computing growth. At Microsoft, “Intelligent Cloud” revenue rose 24% to $25.7 billion during the company’s fiscal first quarter, including Azure’s 35% growth to $14.4 billion. Excluding the impact of currency exchange rates, Azure revenue climbed 42%
- Alphabet’s (GOOGL) Google Cloud business came in ahead of forecasts, but Oppenheimer analyst Tim Horan said in a note to clients that it has “no line of sight to meaningful profits.”
Note: We don’t consider Facebook/Meta Platforms a cloud service provider, even though they build the IT infrastructure for their cloud resident data centers. They are first and foremost a social network provider that’s now desperately trying to create a market for the Metaverse, which really does not exist and may never be!
In late October, Synergy Research reported that Amazon, Microsoft and Google combined had a 66% share of the worldwide cloud services market in the 3rd quarter, up from 61% a year ago. Alibaba and IBM placed fourth and fifth, respectively according to Synergy. In aggregate, all cloud service providers excluding the big three have tripled their revenues since late 2017, yet their collective market share has plunged from 50% to 34% as their growth rates remain far below the market leaders.
In 2022, capital spending on internet data centers by the three big cloud computing companies will jump a healthy 25% to $74 billion, estimates Dell’Oro Group. In 2023, spending on warehouse-size data centers packed with computer servers and data storage gear is expected to slow. Dell’Oro puts growth at just 7%, which would take the market up to $79 billion.
Oppenheimer’s Horan wrote, “Cloud providers remain very bullish on long-term trends, but investors have been surprised at how economically sensitive the sector is. “Sales cycles in cloud services have elongated and customers are looking to cut cloud spending by becoming more efficient. Despite the deceleration, cloud is now a $160 billion-plus industry. But investors will be concerned given this is our first real cloud recession, which makes forecasts difficult.”
“This macro slowdown clearly will impact all aspects of tech spending over the next 12 to 18 months. Cloud spending is not immune to the dark macro backdrop as seen during earnings season over the past few weeks,” Wedbush analyst Daniel Ives told Investor’s Business Daily via an email. “That said, we estimate 45% of workloads have moved to the cloud globally and (the share is) poised to hit 70% by 2025 in a massive $1 trillion shift. Enterprises will aggressively push to the cloud and we do not believe this near-term period takes that broader thesis off course. The near-term environment is more of a speed bump rather than a brick wall on the cloud transformation underway. Microsoft, Amazon, Google, IBM (IBM) and Oracle (ORCL) will be clear beneficiaries of this cloud shift over the coming years and will power through this Category 5 (hurricane) economic storm.”
Bank of America expects a boost from next-generation cloud services that cater to “edge computing.” Amazon, Microsoft and Google are “treating the edge as an extension of their public cloud,” said a BofA report. The giant cloud computing companies have all partnered with telecom firms AT&T (T), Verizon (VZ) and T-Mobile US (TMUS). Their aim to embed their cloud services within 5G wireless networks. “Telcos are leveraging the hyperscale cloud to launch their own edge compute businesses,” BofA said.
At BMO Capital Markets, analyst Keith Bachman says investors need to reset their expectations as the coronavirus pandemic eases. The corporate switch to working from home spurred demand for cloud services. Online shopping boomed. And consumers turned to internet video and online gaming for entertainment.
“We think many organizations accelerated the journey to the cloud as Covid and hybrid work requirements exposed weaknesses in existing on-premise IT capabilities,” Bachman said in a note. “While spend remains healthy in the cloud category, growth has decelerated for the past few quarters. We believe economic forces are at work as well as a slower pace of cloud migrations post-Covid.”
Market research heavyweight Gartner updated its global cloud computing growth forecast Oct. 31. The new forecast was completed before third-quarter earnings were released by Amazon, Microsoft and Google. Gartner forecasted worldwide end-user spending on public cloud services will grow 20.7% in 2023 to $591.8 billion. That’s up from 18.8% growth in 2022.
In a press release, Gartner analyst Sid Nag cautioned: “Organizations can only spend what they have. Cloud spending could decrease if overall IT budgets shrink, given that cloud continues to be the largest chunk of IT spend and proportionate budget growth.
AWS, Microsoft Azure and Google’s cloud computing units are all growing at an above-industry-average rate. Still, AWS and Azure are slowing, perhaps a bit due to size as well as the economy.
- At Wolfe Research, MSFT stock analyst Alex Zukin said in his note: “The damage in Microsoft’s case came from another Azure miss in the quarter, but the bigger surprise was the guide of 37%. That is the largest sequential growth deceleration on record.”
- Google’s cloud computing revenue rose 38% to $6.28 billion. That’s up 2% from the previous quarter and topped estimates from GOOGL stock analysts by 4%. However, the company reported an operating loss of $644 million for the cloud business versus a $699 million loss a year earlier. Hoping to take market share from bigger AWS and Microsoft’s Azure, Google has priced cloud services aggressively, analysts say. It also stepped up hiring and spending on data centers. And it acquired cybersecurity firm Mandiant for $5.4 billion.
- “Amazon noted it has seen an uptick in AWS customers focused on controlling costs and is working to help customers cost-optimize,” Amazon stock analyst Youssef Squali at Truist Securities said in a report to clients. “The company is also seeing slower growth from certain industries (financial services, mortgage and crypto sectors),” he added.
- Oppenheimer’s Horan estimates that AWS will produce $13.9 billion in free cash flow in 2022. But he sees Google’s cloud unit having $10.6 billion in negative free cash flow.
Nonetheless, Deutsche Bank analyst Brad Zelnick remains upbeat on the cloud computing business. He wrote in a research note:
“We see a temporary slowdown in bringing new workloads to the cloud, though importantly not a change in organizations’ long-term cloud ambitions. The near-term forces of optimization can obscure what we believe remain very supportive underlying trends. We remain confident that we are in the early innings of a generational shift to cloud.”
References:
The First Real Cloud Computing Recession Is Here — What It Means For Tech Stocks
Synergy: Q3 Cloud Spending Up Over $11 Billion YoY; Google Cloud gained market share in 3Q-2022
Canalys: Global cloud services spending +33% in Q2 2022 to $62.3B
According to market research firm Canalys, cloud infrastructure services continued to be in high demand in Q2 2022. Worldwide cloud spending increased 33% year on year to US$62.3 billion, driven by a range of factors, including demand for data analytics and machine learning, data center consolidation, application migration, cloud-native development and service delivery. The growing use of industry-specific cloud applications also contributed to the broader horizontal use cases seen across IT transformation. The latest Canalys data shows expenditure was over US$6 billion more than in the previous quarter and US$15 billion more than in Q2 2021.
The top three vendors in Q2 2022, Amazon Web Services (AWS), Microsoft Azure and Google Cloud, together accounted for 63% of global spending in Q2 2022 and collectively grew 42%. The key to increasing global market share is continually growing and upgrading cloud data center infrastructure, which all big three cloud service providers are working on.
- AWS accounted for 31% of total cloud infrastructure services spend in Q2 2022, making it the leading cloud service provider. It grew 33% on an annual basis.
- Microsoft Azure was the second largest cloud service provider in Q2, with a 24% market share after growing 40% annually.
- Google Cloud grew 45% in the latest quarter and accounted for an 8% market share.
In the next year, AWS plans to launch 24 new availability zones in eight regions, and Microsoft plans to launch 10 new cloud regions. Google Cloud, which accounted for 8% of Q2 cloud spend, recently announced Latin America expansion plans.
The hyperscale battle between leader AWS and challenger Microsoft Azure continues to intensify, with Azure closing the gap on its rival. Fueling this growth, Microsoft had a record number of larger multi-year deals in both the US$100 million-plus and US$1 billion-plus segments. Microsoft also said it plans to increase the efficiency of its server and network equipment by extending the depreciable useful life from four years to six.
A diverse go-to-market ecosystem, combined with a broad portfolio and wide range of software partnerships is enabling Microsoft to stay hot on the heels of AWS in the race to be #1 in cloud services.
“Cloud remains the strong growth segment in tech,” said Canalys VP Alex Smith. “While opportunities abound for providers large and small, the interesting battle remains right at the top between AWS and Microsoft. The race to invest in infrastructure to keep pace with demand will be intense and test the nerves of the companies’ CFOs as both inflation and rising interest rates create cost headwinds.”
Both AWS and Microsoft are continuing to roll out infrastructure. AWS has plans to launch 24 availability zones across eight regions, while Microsoft plans to launch 10 new regions over the next year. In both cases, the providers are increasing investment outside of the US as they look to capture global demand and ensure they can provide low-latency and high data sovereignty solutions.
“Microsoft announced it would extend the depreciable useful life of its server and network equipment from four to six years, citing efficiency improvements in how it is using technology,” said Smith. “This will improve operating income and suggests that Microsoft will sweat its assets more, which helps investment cycles as the scale of its infrastructure continues to soar. The question will be whether customers feel any negative impact in terms of user experience in the future, as some services will inevitably run on legacy equipment.”
Beyond the capacity investments, software capabilities and partnerships will be vital to meet customers’ cloud demands, especially when considering the compute needs of highly specialized services across different verticals.
“Most companies have gone beyond the initial step of moving a portion of their workloads to the cloud and are looking at migrating key services,” said Canalys Research Analyst Yi Zhang. “The top cloud vendors are accelerating their partnerships with a variety of software companies to demonstrate a differentiated value proposition. Recently, Microsoft pointed to expanded services to migrate more Oracle workloads to Azure, which in turn are connected to databases running in Oracle Cloud.”
Canalys defines cloud infrastructure services as those that provide infrastructure-as-a-service and platform-as-a-service, either on dedicated hosted private infrastructure or shared public infrastructure. This excludes software-as-a-service expenditure directly, but includes revenue generated from the infrastructure services being consumed to host and operate them.
For more information, please contact: Alex Smith: [email protected] OR Yi Zhang: [email protected]
References:
Oracle and Microsoft Enhance Interoperability of their Cloud Platforms (facilitating multi-cloud)
At Microsoft Inspire, an online event for Microsoft partners, Oracle and Microsoft announced a deeper interoperability of their cloud platforms which will permit customers to more easily run projects across their two cloud platforms. The new service connects Oracle’s database service directly to the Azure cloud, eliminating custom work that previously would have been required.
With the general availability of Oracle Database Service for Microsoft Azure, Microsoft Azure customers can easily provision, access, and monitor enterprise-grade Oracle Database services in Oracle Cloud Infrastructure (OCI) with a familiar experience. Users can migrate or build new applications on Azure and then connect to high-performance and high-availability managed Oracle Database services such as Autonomous Database running on OCI.
Years ago, many cloud providers tried to lock customers into a single platform, but that is no longer feasible as the cloud has become more central to operations. Customers typically use multiple clouds, and cloud platform providers such as Microsoft and Oracle are adapting to that multi-cloud environment. About two-thirds of enterprise-level companies use multiple clouds (AKA multi-cloud), according to a May 2021 report by Boston Consulting Group.
Since 2019, when Oracle and Microsoft partnered to deliver the Oracle Interconnect for Microsoft Azure, hundreds of organizations have used the secure and private interconnections in 11 global regions.
Microsoft and Oracle are extending this collaboration to further simplify the multicloud experience with Oracle Database Service for Microsoft Azure. Many joint customers, including some of the world’s largest corporations such as AT&T, Marriott International, Veritas and SGS, want to choose the best services across cloud providers to optimize performance, scalability, and the ability to accelerate their business modernization efforts. The Oracle Database Service for Microsoft Azure builds upon the core capabilities of the Oracle Interconnect for Azure and enables customers to more easily integrate workloads on Microsoft Azure with Oracle Database services on OCI. Customers are not charged for using the Oracle Database Service for Microsoft Azure or for the underlying network interconnection, data egress, or data ingress between Azure and OCI. Customers will pay only for the other Azure or Oracle services they consume, such as Azure Synapse or Oracle Autonomous Database.
“Over the last couple years we have had a lot of success with Oracle Interconnect for Microsoft Azure. And we also got a lot of customer feedback. And one of the things that customers (said) was, ‘Hey, it’s great you are working together, but we really would like a more integrated experience,’” said Clay Magouyrk, executive vice president, Oracle Cloud Infrastructure.
“Microsoft and Oracle have a long history of working together to support the needs of our joint customers, and this partnership is an example of how we offer customer choice and flexibility as they digitally transform with cloud technology. Oracle’s decision to select Microsoft as its preferred partner deepens the relationship between our two companies and provides customers with the assurance of working with two industry leaders,” said Corey Sanders, corporate vice president, Microsoft Cloud for Industry and Global Expansion. “The ability to benefit from both clouds, and the flexibility, is a real win for customers,” Sanders added.
“There’s a well-known myth that you can’t run real applications across two clouds. We can now dispel that myth as we give Oracle and Microsoft customers the ability to easily test and demonstrate the value of combining Oracle databases with Azure applications. There is no need for deep skills on either of our platforms or complex configurations—anyone can use the Azure Portal to harness the power of our two clouds together,” said Clay Magouyrk, executive vice president, Oracle Cloud Infrastructure.
“Multi-cloud takes on a whole new meaning with the launch of the Oracle Database Service for Microsoft Azure. This service, designed to provide intuitive, simple access to the Exadata Database Service and Autonomous Database to Azure users in a transparent manner, responds to the critical need of Azure and Oracle customers to apply the benefits of the latest in Oracle Database technology to their Azure workloads. This combined and interactive connection of services across public clouds sets the stage for what a multi-cloud experience should be, and is a bold statement about where the future of cloud is heading. It should deliver huge benefits for customers, developers, and the cloud services landscape overall,” said Carl Olofson, research vice president, Data Management Software, IDC.
With the new Oracle Database Service for Microsoft Azure, in just a few clicks users can connect their Azure subscriptions to their OCI tenancy. The service automatically configures everything required to link the two cloud environments and federates Azure Active Directory identities, making it easy for Azure customers to use the service. It also provides a familiar dashboard for Oracle Database Services on OCI using Azure terminology and monitoring with Azure Application Insights.
“Many of our mission-critical workloads are running Oracle databases on-premises at massive scale. As we move these workloads to the cloud, Oracle Database Service for Azure enables us to modernize these Oracle databases to services such as Autonomous Database in OCI while leveraging Microsoft Azure for the application tier,” said Jeremy Legg, chief technology officer, AT&T. Watch the video.
“Multi-cloud architectures enable us to choose the best cloud provider for each workload based on capabilities, performance, and price. The OCI and Azure partnership integrates the capabilities of two major cloud providers, including the Oracle Database services in OCI and Azure’s application development capabilities,” said Naveen Manga, chief technology officer, Marriott International. Watch the video.
“Oracle Database Service for Microsoft Azure has simplified the use of a multicloud environment for data analytics. We were able to easily ingest large volumes of data hosted by Oracle Exadata Database Service on OCI to Azure Data Factory where we are using Azure Synapse for analysis,” said Jane Zhu, senior vice president and chief information officer, Corporate Operations, Veritas.
“Oracle Database Service for Microsoft Azure simplifies our multi-cloud approach. We’re going to be able to leverage the best of Oracle databases in Azure, and we are going to be able to keep our infrastructure in Azure. This is a great opportunity to have the best of the two worlds that eases our migration to the cloud and improves the skills of our people in IT,” said David Plaza, chief information officer, SGS. Watch the video.
References:
https://www.oracle.com/bd/news/announcement/oracle-database-service-for-microsoft-azure-2022-07-20/
https://www.spiceworks.com/tech/cloud/articles/multi-cloud-vs-hybrid-cloud/
Dish Network & Nokia: world’s first 5G SA core network deployed on public cloud (AWS)
Dish Network is just a month into the commercial launch of its cloud native based 5G core network, but is already planning how it will expand that architecture to take advantage of multicloud and hybrid cloud environments.
During a Dish-Nokia fireside chat this Tuesday (sponsored by Nokia) on LinkedIn, Jitin Bhandari – CTO and VP, Cloud and Network Services, Nokia interviewed Sidd Chenumolu, VP of technology development and network services at Dish Wireless, provided some insight into the carrier’s current use of Amazon Web Services (AWS) public cloud resources.
Chenumolu said Dish’s 5G core was currently using three of AWS’ four public regions, was deployed in “multiple availability zones and almost all the local zones, but most were deployed with Nokia applications across AWS around the country.”
[AWS Outposts GM Joshua Burgin had previously explained to SDxCentral that Dish would be using a mixture of AWS Regions, Local Zones, and Outposts, specifically the smaller form factor AWS Outposts servers, to power its network. This includes the deployment of single 1U Outpost servers, some with an accelerator card, to run network functions in single-digit milliseconds at cell sites, he said in a phone interview.]
AWS Local Zones, which are built on Outpost racks and span 15 locations around the U.S., some of which were deployed to meet Dish’s demands, run Dish’s less latency-sensitive functions, Burgin explained. Dish’s operations and business support systems will run on AWS Regions.
“How to we deploy 5G SA core network on multi-cloud,” Sidd asked but did not answer. He then started to turn the tables and interview Jitin via a series of questions.
Chenumolu did not provide an update on Dish’s use of AWS’ Wavelength platform, which the cloud giant initially launched in partnership with Verizon to marry the network operators’ 5G networks with AWS’ edge compute service. Burgin had previously stated that support “could come down the line.”
The usual hype and back slapping/praise with glib expressions like “disintegrated disruptor, uncharted territory, automate learning with AI, cloud RAN,” etc. characterized the session.
References:
https://www.linkedin.com/video/event/urn:li:ugcPost:6945794807772438528/
https://www.sdxcentral.com/articles/news/dish-eyes-5g-multicloud-hybrid-cloud-expansion/2022/07/
IDC: Worldwide Public Cloud Services Revenues Grew 29% to $408.6 Billion in 2021 with Microsoft #1?
The worldwide public cloud services market, including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service – System Infrastructure Software (SaaS – SIS), and Software as a Service – Applications, grew 29.0% year over year in 2021 with revenues totaling $408.6 billion, according to the International Data Corporation (IDC) Worldwide Semiannual Public Cloud Services Tracker.
Spending continued to consolidate in 2021 with the combined revenue of the top 5 public cloud service providers (Microsoft, Amazon Web Services, Salesforce Inc., Google, and SAP) capturing nearly 40% of the worldwide total and growing 36.6% year over year. With offerings in all four deployment categories, Microsoft captured the top position in the overall public cloud services market with 14.4% share in 2021, followed closely by Amazon Web Services with 13.7% share.
“Organizations continued their strong adoption of shared public cloud services in 2021 to align IT investments more closely with business outcomes and ensure rapid access to the innovations required to be a digital-first business,” said Rick Villars, group vice president, Worldwide Research at IDC. “For the next several years, leading cloud providers will play a critical role in helping enterprises navigate the current storms of disruption (inflation, supply chain, and geopolitical tensions), but IT teams will also focus more on bringing greater financial accountability to the variable spend models of public cloud services.”
While the overall public cloud services market grew 29.0% in 2021, revenue for foundational cloud services* that support digital-first strategies saw revenue growth of 38.5%. This highlights the increasing reliance of enterprises on a cloud innovation platform built around widely deployed compute services, data/AI services, and app framework services to drive innovation. IDC expects spending on foundational cloud services (especially IaaS and PaaS elements) to continue growing at a higher rate than the overall cloud market as enterprises leverage cloud to overcome the current disruptions and accelerate their shift toward digital business.
“The last few years have demonstrated that in challenging times, businesses increasingly rely on cloud services to modernize their operations and deliver more value to customers,” said Dave McCarthy, research vice president, Cloud and Edge Infrastructure Services. “This trend is expected to continue as public cloud providers offer more ways of extending cloud services to on-premises datacenters and edge locations. These expanded deployment options reduce many barriers to migration and will facilitate the next wave of cloud adoption.”
“In the digital-first world, enterprises that are serious about competing for the long term use the lens of business outcomes to evaluate strategic technology decisions, which fuels the fast-growing ecosystem seen in the public cloud market,” said Lara Greden, research director, Platform as a Service, IDC. “Cloud service providers showed relentless drive to enhance the productivity of developers and overall speed of application delivery, including emphasis on containers-first and serverless-first approaches.”
“SaaS applications remain the largest and most mature segment of public cloud, with 2021 revenues that have now reached $177 billion. The tailwinds of the pandemic continued to fuel expedited upgrades and replacements of older systems in 2021, though company goals haven’t changed. Companies seek applications that will help increase enterprise intelligence, improve operational efficiency, and drive better decision making. Ease of use, ease of implementation and integration, streamlined workflows, data and analytical accessibility, and time to value are the key criteria driving purchasing decisions, though verticalization has also steadily increased as a key priority,” said Eric Newmark, group vice president and general manager of IDC’s SaaS, Enterprise Software, and Worldwide Services division.
| Worldwide Public Cloud Services Revenue and Year-over-Year Growth, Calendar Year 2021 (revenues in US$ billions) | |||||
| Deployment Category | 2021 Revenue | Market Share | 2020 Revenue | Market Share | Year-over-Year Growth |
| IaaS | $91.3 | 22.4% | $67.3 | 21.3% | 35.6% |
| PaaS | $68.2 | 16.7% | $49.1 | 15.5% | 39.1% |
| SaaS – Applications | $177.8 | 43.5% | $143.9 | 45.4% | 23.5% |
| SaaS – System Infrastructure Software | $71.2 | 17.4% | $56.4 | 17.8% | 26.4% |
| Total | $408.6 | 100% | $316.7 | 100% | 29.0% |
| Source: IDC Worldwide Semiannual Public Cloud Services Tracker, 2H 2021 | |||||
While both the foundational cloud services market and the SaaS – Applications market are led by a small number of companies, there continues to be a healthy long tail of companies delivering cloud services around the globe. In the foundational cloud services market, these leading companies account for nearly three quarters of the market’s revenues with targeted use case-specific PaaS services or cross-cloud compute, data, or network governance services. The long tail is more pronounced in the SaaS– Applications market, where customers’ growing focus on specific outcomes ensures that over two thirds of the spending is captured outside the top 5.
Analysis:
We remain SUPER SKEPTICAL about IDC’s claim that Microsoft beat out cloud rival Amazon Web Services (AWS) in capturing the largest share of global public cloud services revenue last year. That conflicts with all our other resource checks!!!
IDC reported that Microsoft accumulated 14.4% of the market’s $408.6 billion in revenues last year, just a whisker ahead of the 13.7% that AWS snared. Microsoft has offerings in all four sections of the public cloud services market lumped by IDC into its report, including infrastructure as a service (IaaS), platform as a service (PaaS), system infrastructure SaaS, and application SaaS.
Salesforce, Google, and SAP rounded out the top five in IDC’s ranking, with those vendors capturing 40% of the total market. Overall market revenues increased 29% compared to the previous year.
SaaS applications brought in the most cloud services revenue with $177.8 billion, representing 23.5% growth from the year prior. IaaS accounted for $91.3 billion of revenue, followed by system infrastructure SaaS and PaaS.
Of the categories comprising IDC’s public cloud foundational services, PaaS saw the highest year-over-year growth at 39.1%, though it brought in the least 2021 revenue at $68.2 billion.
“Organizations continued their strong adoption of shared public cloud services in 2021 to align IT investments more closely with business outcomes and ensure rapid access to the innovations required to be a digital-first business,” IDC VP Rick Villars said in a statement.
In an increasingly digital world, enterprises that are truly thinking ahead use a business outcomes lens to make strategic decisions, and this is what fuels public cloud ecosystem growth, IDC PaaS Research Director Lara Greden explained.
Cloud service providers played their part in that growth this year with a “relentless drive” to improve developer productivity and speed of application delivery, “including emphasis on containers-first and serverless-first approaches,” she added.
Villars expects these cloud giants will continue to have a crucial role in helping enterprises solve persistent market challenges like supply chain disruption, inflation, and geopolitical tension.
“IT teams will also focus more on bringing greater financial accountability to the variable spend models of public cloud services,” Villars added.
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* Note: IDC defines Foundational Cloud Services as the Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service – System Infrastructure Software (SaaS – SIS) market segments where the top eight public cloud services providers (Amazon Web Services, Microsoft, Google, Alibaba Group, IBM, Tencent, Huawei, and Oracle) account for most of the revenue. These include the following key service portfolios:
- Compute Services: Virtualized x86 Compute, Bare Metal Compute, Block Storage, Accelerated Compute, Other Compute, and Software-Defined Compute Software.
- Data Services: Data Management Systems, Object Storage, File Storage, and Event Stream Processing Software.
- App Framework Services: Developer-centric software to develop and deploy applications in the cloud, including lifecycle management. These services include Integration Software, Deployment-Centric Application Platforms, and AI Lifecycle Software.
- Usage Multiplier Services: Services that encourage greater/more effective use of high value services by making it easier to adopt, connect, deploy, track, secure, and update those services. Includes load balancing and DNS as well as marketplaces and bundles of open-source software solutions.
References:
https://www.idc.com/getdoc.jsp?containerId=prUS49420022
IDC’s New Public Cloud Numbers: Microsoft Azure Edged Out AWS in 2021
IDC: Microsoft Azure now tied with AWS as top global cloud services provider
Synergy Research: public cloud service and infrastructure market hit $126B in 1Q-2022
According to a new report from Synergy Research Group, public cloud service and infrastructure service provider and vendor revenues for the 1st quarter of 2022 reached $126 billion, having grown by 26% (YoY) from the 1st quarter of 2021.
As expected, Amazon Web Services (AWS), Microsoft Azure, and Google Cloud led public cloud service providers (CSPs) in revenue growth. Those three CSPs powered a robust 36% growth rate in the infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) public cloud segments, which hit $44 billion in revenues during the quarter.
In the other main service segments, managed private cloud services, enterprise SaaS and CDN (Content Delivery Networks) added another $54 billion in service revenues, having grown by an average 21% from last year. In order to support both these and other digital services, public cloud providers spent $28 billion on building, leasing and equipping their data center infrastructure, which was up 20% from Q1 of last year. Across the whole public cloud ecosystem, companies that featured the most prominently were Microsoft, Amazon, Salesforce and Google. Other major players included Adobe, Alibaba, Cisco, Dell, Digital Realty, IBM, Inspur, Oracle, SAP and VMware. In aggregate these companies accounted for 60% of all public cloud-related revenues.
Amazon, IBM, and Microsoft led in managed private cloud revenue during the quarter; Microsoft, Salesforce, and Adobe powered similar growth in enterprise software-as-a-service (SaaS) revenues; and Akamai, Amazon, and Cloudflare headed up a 14% increase in content delivery network (CDN) revenues for the quarter. Those three segments in total generated $54 billion in revenues during the first three months of the year.
While cloud markets are growing strongly in all regions of the world, the United States remains a center of gravity. In Q1 it accounted for 44% of all cloud service revenues and 51% of hyperscale data center capacity. Across all service and infrastructure markets, the vast majority of leading players are US companies, with most of the rest being Chinese (e.g. Alibaba, Tencent and Huawei). China accounted for 8% of all Q1 cloud service revenues and 15% of hyperscale data center capacity.
Editor’s Note:
In China, Alibaba Cloud remains the leader with a 37% market share, ranking first in the cloud market in 2021, Huawei Cloud and Tencent Cloud second and third respectively, and Baidu AI cloud fourth. In 2021, the four cloud providers jointly accounted for 80% of the market share.
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“Public cloud-related markets are typically growing at rates ranging from 15% to 40% per year, with PaaS and IaaS leading the charge. Looking out over the next five years the growth rates will inevitably tail off as these markets become ever-more massive, but we are still forecasting annual growth rates that are generally in the 10% to 30% range,” said John Dinsdale, a Chief Analyst at Synergy Research Group. “To enable cloud service markets to keep up with demand by doubling in size in the next 3-4 years, the major cloud providers need an ever larger footprint of hyperscale data centers and more raw computing power, which then drives the markets for data center hardware and software. For sure the competition will be tough, but up and down the cloud ecosystem there will be a bright future for companies that bring the right products to market in a timely fashion.”
About Synergy Research Group:
Synergy provides quarterly market tracking and segmentation data on IT and Cloud related markets, including vendor revenues by segment and by region. Market shares and forecasts are provided via Synergy’s uniquely designed online database SIA ™, which enables easy access to complex data sets. Synergy’s Competitive Matrix ™ and CustomView ™ take this research capability one step further, enabling our clients to receive on-going quantitative market research that matches their internal, executive view of the market segments they compete in.
Synergy Research Group helps marketing and strategic decision makers around the world via its syndicated market research programs and custom consulting projects. For nearly two decades, Synergy has been a trusted source for quantitative research and market intelligence.
References:
https://www.srgresearch.com/articles/public-cloud-ecosystem-quarterly-revenues-leap-26-to-126-billion-in-q1
Telefónica Tech to integrate Red Hat’s OpenShift platform into new enterprise cloud service in Europe and Latin America
Telecom technology integrator Telefónica Tech has signed an agreement with IBM/Red Hat to integrate Red Hat’s OpenShift platform into a new cloud service marketed at enterprises across Telefónica’s footprint in Europe and Latin America.
The integration will be marketed as the Telefónica Red Hat OpenShift Service (TROS), which will tap into the use of containers to help organizations modernize their cloud applications and drive their digital transformation. It will allow those organizations to migrate applications to hybrid cloud or multi-cloud environments using either private or public clouds from hyperscalers like Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform (GCP).
OpenShift is based on the Kubernetes container orchestration project that allows for the migration of applications across different cloud and on-premises environments. A recent report from TBR Senior Analyst Catie Merrill noted that Red Hat’s OpenShift platform has four-times as many customers as it did before IBM acquired the company for $34 billion in mid-2019.
Red Hat OpenShift differentiates itself by combining multiple hardened open source technologies to provide a more complete modern application platform, enabling organizations to use it as the foundation for current and future IT strategies. Additionally, the use of Red Hat OpenShift allows for use in any type of cloud, facilitating the creation of this Multi-Cloud service for Telefónica Tech.
This new, open hybrid, multi-cloud approach will allow Telefonica Tech to strengthen and differentiate its value proposition, and provide more flexibility to its customers in their digital transformation and application modernization in the markets where Telefónica Tech is present.
The complementary nature of cloud technologies integrated in TROS will enable Telefónica Tech, Red Hat and IBM to jointly define innovative use cases and provide high value-added professional services to customers to help them make the process more efficient, cost-effective and cost-optimal.
The strategic agreement also enables Telefónica Tech to develop additional services on TROS based on Red Hat technologies and IBM Cloud Paks so that customers can accelerate their transformation to cloud-native applications, enabling a more consistent user experience both in their own cloud and on the hyperscalers.
María Jesús Almazor, CEO of Cybersecurity and Cloud at Telefónica Tech, said: “This strategic agreement allows us to strengthen our differential multicloud offer by integrating world class technologies from Red Hat and IBM and consolidate our position as a leading partner for the digital transformation of businesses. We continue to evolve our ecosystem of alliances to enhance the digital capabilities of our professionals and to include in our portfolio the most innovative proposals in the market, fundamental aspects to continue offering the best service to our customers.”
Horacio Morell, IBM General Manager for Spain, Portugal, Greece and Israel: “This alliance enables us to take a quantum leap in our business collaboration with Telefonica Tech to continue co-creating enterprise multi-cloud and cybersecurity solutions that will enable companies around the world, across all industries, to implement their technology transformation strategies with greater speed, consistency and agility, while ensuring data control, privacy and reliability and increasing decision-making efficiency through the unique capabilities of IBM’s technologies.”
Julia Bernal, Country Manager for Spain and Portugal at Red Hat, said: “Red Hat is fully committed to helping our customers and partners optimize their business with open hybrid cloud and focus on innovation rather than simply managing their IT infrastructure. Our mission is to mitigate the complexities of modern cloud-scale IT environments and with managed cloud services they can do just that. Telefónica Red Hat OpenShift Service enables customers to free resources to create and manage applications more quickly across multiple clouds, streamlining time to market and accelerating growth opportunities.”
“It is going to be the way forward and what many customers who want to evolve their business models,” said Santiago Madruga, VP for ecosystem success in EMEA at Red Hat, in an interview with SDxCentral. “When going digital, it’s not just putting workloads on the cloud but really transforming businesses.” Madruga added that the use of OpenShift also allows for the micro-segmentation of application components that will open the door for edge distributed cloud work.
References:
https://www.sdxcentral.com/articles/news/ibm-red-hat-expand-telefonicas-cloud-push/2022/06/
https://newsroom.ibm.com/2021-09-23-Telefonica-Chooses-IBM-To-Implement-Its-First-Ever-Cloud-Native-5G-Core-Network-Platform
Google Cloud expands footprint with 34 global regions
Google Cloud has added a region in Dallas, Texas, which brings Google Cloud’s total number of global regions to 34. The rollout follows the launch of its 33rd cloud region in Columbus, Ohio late last month. Other recent additions include regions in Milan, Italy; Paris, France; and Madrid, Spain.
“We’ve heard from many of you that the availability of your workloads and business continuity are increasingly top priorities. The Dallas region gives you added capacity and the flexibility to distribute your workloads across the U.S.,” Google Cloud executive Stacy Trackey Meagher wrote in a blog post.
The Texas site is the eleventh region in North America and second in the central U.S., with the other located in Iowa. It also has North American cloud regions in Oregon, Salt Lake City, Los Angeles, Las Vegas, South Carolina and Northern Virginia as well as Montreal and Toronto, Canada.