Month: May 2023
IDC Telecom Services Tracker: Worldwide spending on Telecom and Pay TV services will increase by 2.0% in 2023
Worldwide spending on Telecom Services and Pay TV Services reached $1,478 billion in 2022, increasing by 2.2% year over year, according to the International Data Corporation (IDC) Worldwide Semiannual Telecom Services Tracker. IDC expects Worldwide spending on Telecom and Pay TV services will increase by 2.0% next year and reach a total of $1,541 billion. The latest forecast is slightly more optimistic compared to the version published in November last year as it assumes a 0.3 percentage point higher growth in 2023. IDC believes this acceleration is a consequence of the increase in tariffs of telecommunication services fueled by inflation.
This is the second time in the last six months that we have increased our forecast for the telecom services market and positive adjustments have been made for all global regions. This confirms the thesis that inflation is equally happening in all parts of the world and that operators are all behaving in similar way when their profitability is threatened by the inflationary pressures. And what is more, the effects that we observe now are the outcome of the initial tariff adjustments that were generally happening in mid-2022. According to the latest IMF forecasts, inflation is here to stay for the next three years at least which means that operators will continue to increase tariffs, clients will be paying more for telco services, and the total nominal value of the market will be growing at faster pace. This is the explanation for why we increased our forecast not only for 2023, but for the entire first half of the forecast period.
| Global Regional Services Revenue and Year-on-Year Growth (revenues in $B) | |||
| Global Region | 2021 Revenue | 2022 Revenue | 22/21
Growth |
| Americas | $572 | $580 | 1.4% |
| Asia/Pacific | $467 | $481 | 3.0% |
| EMEA | $438 | $449 | 2.4% |
| Grand Total | $1,478 | $1,510 | 2.2% |
| Source: IDC Worldwide Semiannual Services Tracker – 2H 2022 | |||
Our forecast for Asia-Pacific was boosted by 0.7 percentage points, for Americas by 0.3 percentage points, and for EMEA by 0.1 percentage points. At the first sight, the magnitude of change in EMEA, region that is witnessing a higher-than-average inflation while struggling to find a replacement for the cheap Russian energy, might seem relatively low. It can be explained by 1) the war in Ukraine and the related economic sanctions imposed to Russia, the biggest market of the CEE subregion, and 2) significant slowdown of the major WE economies driven by the drastic growth of the central banks’ interest rates. The fact that during the previous update the EMEA region witnessed the highest upward revision should also be taken into consideration. Nonetheless, the fastest growth this year, as well as in the entire forecast period, is expected in the Asia/Pacific region, fueled by the relatively lower saturation of the markets in less-developed countries.
High inflation is not good news for any market, because the positive boost it produces is only nominal. A closer look at the forecasted growth rates reveals that they are much lower than the annual inflation rates published by monetary statisticians, which means that the market is witnessing a decline in value in real terms. For that reason, the telecom operators continue to heavily invest into advanced telco technologies. They hope that the migration to all-IP and new-generation access (NGA) broadband will help offset the fixed and mobile voice decline. They also believe that 5G will unlock new opportunities by allowing massive machine-type communications and ultra-reliable low-latency communications.
The companies are also increasing the pace of digitalization and software-ization of their business processes, create new go-to-market strategies based on data and intelligence, and deploy innovative business models based on telco-as-a-platform and co-creation within ecosystems. They also look for additional revenue streams in the non-telco areas such as IoT, data center, cloud, AR/VR, IT services, VoD, enterprise vertical solutions, financial solutions, cyber security, digital media, e-commerce, etc.
“Telecom operators are completely transforming – from providers of traditional commodity-style services they are becoming modern all-round full-stack technology suppliers,” says Kresimir Alic, Research Director, Worldwide Telecom Services. “In that way they become leaders of the digital transformation revolution and rightly hope they can acquire one of the central positions in the new digitalized world.”
About IDC Trackers:
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools.
For more information about IDC’s Worldwide Semiannual Telecom Services Tracker, please contact Kathy Nagamine at 650-350-6423 or [email protected].
References:
https://www.idc.com/getdoc.jsp?containerId=prUS50644723
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AT&T to provide free WiFi and private 5G at DFW airport; will invest $10 million worth of network upgrades
Dallas Fort Worth International Airport (DFW) entered into a partnership with AT&T, to provide the airport with a comprehensive wireless platform (CWP) that will enhance connectivity and critical infrastructure. As part of the proposed agreement, AT&T will invest $10 million worth of network upgrades in modernizing and expanding the network covering the DFW airport, to support airport operations and advance the free public Wi-Fi in the Airport’s terminals. This includes installing 200 new access points — and updating the 800 access points DFW already provides — to enable better coverage and faster speeds for customers. AT&T will also deploy a private 5G network for the Airport’s internal use to meet the rising demand for Internet of Things (IoT) uses cases and the digitization of airport operations.
“We know that being connected to the internet is an absolute must-have service for our customers. This proposed agreement signifies our commitment to ensure our customers will always remain connected at DFW Airport, so they can reliably stay online for work or entertainment while traveling,” said Mike Youngs, Vice President of Information Technology Services at DFW Airport.
The CWP will provide enhanced connectivity throughout the airport, including indoor and outdoor spaces, parking lots and runways. This faster connectivity means that travelers will have even faster access to airport services through the DFW Airport or airline app such as automated check-in, baggage tracking and lounge access.
The private cellular 5G network will offer more reliability and security, lower latency and greater capacity, providing operations teams with optimal connectivity that can be used for future use cases such as real-time data analytics and enhanced communication with critical airport systems. With these use cases, the airport’s management team will be better able to monitor and manage passenger traffic, security systems and baggage handling – improving efficiency and safety.
Image Credit: AT&T
“Modernizing airport technology needs to focus on both improving the efficiency and convenience for airlines and airport operations and the overall travel experience for passengers, while ensuring the safety and security of all those who pass through its gates,” said Jason Inskeep, Assistant Vice President, 5G Center of Excellence at AT&T. “We’re proud to work alongside DFW Airport and look forward to continuing our collaboration to bring the best connectivity solutions for all.”
DFW and AT&T will begin upgrading the network this summer, with the enhancements coming online by the fall. The project is contingent upon a final contract between AT&T and the DFW. Dallas Fort Worth International Airport is one of the most connected airports in the world and serves as a major job generator for the North Texas region by connecting people through business and leisure travel. With 168 gates in five terminals and an area spanning 18,000 acres, DFW Airport is the third-largest airport in the world by size.
In February 2021, AT&T and Boingo Wireless said in a press release that they were “working to deploy” AT&T 5G+ in 12 airports nationwide, including John F. Kennedy International Airport and LaGuardia Airport in New York City and Chicago O’Hare International Airport and Midway International Airport. Dallas Love Field Airport in also was among the airports announced.
References:
https://about.att.com/story/2021/5g_plus_boingo.html
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Frontier Communications fiber build-out boom continues: record number of fiber subscribers added in the 1st quarter of 2023
Frontier Communications added record number of fiber broadband customers in the 1st quarter of 2023. The fiber facility based network operator added 87,000 fiber subscribers (including 83,000 residential subs) in the first quarter of 2023, up from +54,000 in the year-ago quarter. Those results beat the 76,000 residential fiber subs Frontier was expected to add in the period. Frontier ended the quarter with 1.76 million fiber customers: 1.65 million residential subscribers and 110,000 business customers.
“We delivered another strong quarter and reached a critical milestone in our transformation. Thanks to our team’s consistent operational performance, we achieved EBITDA growth for the first time in five years,” said Nick Jeffery, President and Chief Executive Officer of Frontier.
“We are creating an internet company that people love. Over the last two years, we have rallied around our purpose of Building Gigabit America, invested in fiber, enhanced our product, put the customer at the center of everything we do and made it easier to do business with us. We are quickly becoming an agile, digital infrastructure company, and I’m confident we will return to growth this year.”
Frontier said it built fiber to an additional 339,000 locations in Q1 2023, up 60% from the 211,000 it built in the year-ago period. Frontier’s Q1 buildout was better than the 300,000 locations expected by the analysts at New Street Research. Frontier ended the quarter with 5.5 million fiber passings and 15.4 million total passings.
First-Quarter 2023 Consolidated Financial Results:
• Revenue of $1.44 billion decreased 0.5% from the first quarter of 2022 as growth in consumer, business and wholesale fiber was more than offset by declines in legacy copper
• Operating income was $143 million and net income was $3 million
• Adjusted EBITDA of $519 million increased 2.0% over the first quarter of 2022 as revenue declines were more than offset by lower content, selling, general and administrative expenses, and cost-saving initiatives
• Adjusted EBITDA margin of 36.0% increased from 35.2% in the first quarter of 2022
• Capital expenditures of $1.15 billion increased from $0.45 billion in the first quarter of 2022 as fiber expansion initiatives accelerated First-Quarter 2023
Consumer Results:
• Consumer revenue of $761 million decreased 1.9% from the first quarter of 2022 as strong growth in fiber broadband was more than offset by declines in legacy copper broadband and voice
• Consumer fiber revenue of $448 million increased 10.1% over the first quarter of 2022 as growth in consumer broadband, voice, and other more than offset declines in video
• Consumer fiber broadband revenue of $298 million increased 17.3% over the first quarter of 2022 driven by growth in fiber broadband customers
• Consumer fiber broadband customer net additions of 84,000 resulted in consumer fiber broadband customer growth of 19.5% from the first quarter of 2022
• Consumer fiber broadband customer churn of 1.20% was roughly flat with churn of 1.19% in the first quarter of 2022
• Consumer fiber broadband ARPU of $61.44 decreased 1.1% from the first quarter of 2022 driven primarily by the autopay and gift-card incentives introduced in the third quarter of 2021 First-Quarter 2023
Business and Wholesale Results:
• Business and wholesale revenue of $657 million decreased 1.4% from the first quarter of 2022 as growth in fiber was more than offset by declines in copper
• Business and wholesale fiber revenue of $281 million increased 6.0% over the first quarter of 2022 as growth in business was partly offset by modest declines in wholesale
• Business fiber broadband customer churn of 1.45% increased from 1.24% in the first quarter of 2022
• Business fiber broadband ARPU of $104.38 decreased 1.2% from the first quarter of 2022
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While Frontier’s fiber growth engine continues to hum along, the company is dealing with higher costs related to its fiber initiative. The company raised its 2023 capex guidance to a range of $3 billion to $3.2 billion, up from an original outlook of $2.8 billion.
Frontier blamed the increase on a couple of factors – a decision to build inventory opportunistically where it saw supply chains ease a bit in the quarter and higher build costs as it scales its build into new geographies. Frontier is also seeing higher labor costs being driven by general inflation and higher rates as some of its multi-year labor contracts come up for renewal.
The anticipated increase in capex this year concerned investors. Frontier shares were down $2.33 (-10.94%) to $19.13 each in Friday morning trading.
Overall, Frontier expects fiber build costs in 2023 to be in the range of $1,000 to $1,100. But it’s confident that total project build costs will remain at about $1,000 per location as it mixes in lower-cost locations in some new-build states and benefits from aerial builds and an increased focus on multiple dwelling units (MDUs), Frontier CFO Scott Beasley said on Friday’s earnings call.
The current capex picture isn’t expected to impact Frontier’s overall fiber buildout/upgrade plan. “We’re confident that the 10 million locations is still attractive to build out,” Beasley said. Frontier is also continuing to explore an additional 1 million to 2 million additional fiber passings beyond the original 10 million target.
Frontier says it’s too early to tell how this year’s cost headwinds might impact future opportunities coming by way of the $42.5 billion Broadband Equity, Access and Deployment (BEAD) program. New Street Research estimates that there are 1.2 million BEAD-eligible locations in Frontier’s footprint. New Street Research expects ARPU pressure at Frontier to ease in the second quarter of the year and return to growth in the third quarter.
Frontier recently initiated several consumer pricing changes for value-added services that were previously free. Whole-home Wi-Fi, for example, now costs $10 per month, its Home Shield Elite product is now $6 per month extra and the company is now charging $50 for professional installs. Those actions are driving new fiber customer monthly ARPU to a range of $65 to $70, the company said.
Frontier is also speeding up its original cost savings target to $500 million by the end of 2024. Its prior target was $400 million by the end of 2024. Frontier is approaching that target through a range of streamlining and simplification initiatives, including improved field operations, self-service capabilities, the consolidation of call centers and an ongoing reduction in copper infrastructure.
Frontier’s guidance for the full year 2023:
• Adjusted EBITDA of $2.11 – $2.16 billion, unchanged from prior guidance
• Fiber build of 1.3 million new locations, unchanged from prior guidance
• Cash capital expenditures of $3.00 – $3.20 billion, an increase from prior guidance of $2.80 billion, reflecting higher inventory levels and fiber build costs
• Cash taxes of approximately $20 million, unchanged from prior guidance
• Net cash interest payments of approximately $655 million, an increase from prior guidance of $630 million, reflecting the $750 million of debt raised in March 2023
• Pension and OPEB expense of approximately $50 million (net of capitalization), unchanged from prior guidance
• Cash pension and OPEB contributions of approximately $125 million, unchanged from prior guidance
References:
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Frontier Communications reports added 45,000 fiber broadband subscribers in 4Q-2021 – best in 5 years!
OneWeb and NOW Corp sign MoU to boost connectivity for critical infrastructure in the Philippines
OneWeb, the low Earth orbit (LEO) satellite communications company, and NOW Corporation, a publicly listed firm in the Philippine Stock Exchange with investments in telecom, media, and technology, announce they have signed a Memorandum of Understanding (MoU) to bring high-speed, low-latency broadband connectivity to the Philippines. As an archipelago of more than 7,500 islands, the Philippines lends itself well to satellite connectivity. Partnering with OneWeb will augment Now’s terrestrial coverage, and give it the ability to offer connectivity services to the aviation and maritime industries, and provide backup connectivity for mission critical communications.
Now Corp’s Now Telecom unit already offers cellular fixed-wireless access (FWA) services to enterprises and SMEs across the Philippines under the Fiber Air brand. It is also in the middle of building out a 5G standalone (SA) network in partnership with Nokia and Cisco – and with a little help in the form of a grant from the US Trade and Development Agency (USTDA) – in a bid to take on Smart, Globe and Dito in the Philippines retail mobile market.
The partnership combines the innovative satellite technology of OneWeb with NOW Corp’s existing broadband service and strong local presence especially in the enterprise market. OneWeb’s LEO satellites will provide seamless connectivity, enabling NOW to offer a wide range of enhanced broadband services to sectors including government, aviation, maritime, military, energy, healthcare and banking. With an eye toward serving such critical infrastructure, NOW will work closely with OneWeb in order to deliver stable, high-speed, low latency broadband connectivity with committed information rates (CIR).
Under this MoU, OneWeb will bring to enterprise, government, and other customers in the Philippines the connectivity solutions it offers in a swiftly growing number of markets. With its constellation of LEO satellites now fully built out, OneWeb is set to complete its rollout of global coverage this year. By tapping into the power of this global network, NOW will be able to extend services into hard-to-reach areas and enhance the speed, latency, and resiliency of its existing offerings.
Source: OneWeb
Neil Masterson, CEO of OneWeb, commented: “This is an exciting partnership that is set to bring transformational connectivity to people, businesses, and government bodies throughout the Philippines. We are thrilled to count NOW as a partner and ally in our push to bring true global connectivity. NOW has done tremendous work toward getting the people of the Philippines online, and we’re honored to have the opportunity to enhance and build upon this work with an LEO connectivity solution that is fast, secure and reliable across vast distances, seas and rugged terrain.”
Mel Velarde, Chairman of NOW Corporation, said, “The integration of multi-orbit satellites provides a surprisingly compelling customer experience in both fixed and mobile applications. Our alliance with OneWeb and with the support of the United States government to the NOW Group will provide a clean, secure, and SLA-based connectivity to critical infrastructures such as banks, hospitals, schools, mining sites, power plants, government, and all other entities under the country’s digital economy. NOW Telecom is perhaps the only franchised Philippine telecom company that includes a mandate to operate in the outer space, making us able to cover the whole archipelago.”
References:
LEO operator Sateliot joins GSMA; global roaming agreements to extend NB-IoT coverage
Sateliot, a company operating a low-Earth orbit (LEO) nanosatellite constellation under the 3GPP/ITU-R NB- IoT standard (which is part of 5G), has joined the GSMA as a network operator member. This membership allows Sateliot to sign standard roaming agreements with any mobile network operator (MNO) and mobile virtual network operator (MVNO) that is also a member of the GSMA. Sateliot launched the first-ever 5G standard LEO satellite, named Sateliot_0 The GroundBreaker, this past April.
According to Sateliot, The same unmodified NB-IoT cellular devices that are currently being used can now be deployed in remote areas as well, where there is a lack of terrestrial cellular infrastructure.
Sateliot’s LEO nanosatellite constellation is designed to provide coverage in areas where traditional terrestrial connectivity is limited or non-existent, such as remote locations, fields of crops, mountains, or oceans. The standard protocol will allow massive deployment of 5G IoT solutions without captivity risks or inflated prices.
Sateliot’s membership with GSMA demonstrates its commitment to democratizing access to NTN IoT, as the company is the first to sign standard roaming agreements with global MNOs and MVNOs. With this membership, Sateliot becomes the first LEO satellite operator to have standard roaming agreements with global MNOs and MVNOs.
Sateliot’s network is designed to provide coverage in areas where traditional terrestrial connectivity is limited or non-existent, such as remote locations, fields of crops, mountains or for instance oceans. The standard protocol will allow massive deployment of 5G IoT solutions without captivity risks or inflated prices.
“We are thrilled to have become a GSMA member,” said Jaume Sanpera, CEO of Sateliot. “This is a fantastic milestone we’ve accomplished, we are the first LEO satellite operators to have standard roaming agreements with global MNOS and MVNOS.”
Sateliot runs the constellation that will democratize access to NTN IoT, demonstrated first by being a major contributor to the 3GPP standard and now by joining GSMA as an operator.
The GSMA’s mission is to drive the growth and development of worldwide mobile communications and provide industry leadership and advocacy. With its membership, Sateliot is poised to become a leader in IoT connectivity, providing seamless global connectivity for 5G IoT devices and applications.“We are seeing significant developments in the area of satellite communications, and we warmly welcome Sateliot as a member of the GSMA. We look forward to having them join the GSMA’s Wholesale Agreements & Solutions Group to work collectively and gain from the benefits of our membership,” said Lara Dewar, Chief Marketing Officer, GSMA.
References:
Generative AI could put telecom jobs in jeopardy; compelling AI in telecom use cases
The loss of jobs due to AI forecasts are very grim. IBM’s CEO Arvind Krishna this week announced a hiring freeze while speculating that 7,800 jobs could be replaced by AI in the next few years. A new report from the World Economic Forum (WEF) states that AI will cause 14 million jobs to be lost by 2027. The organization’s Future of Jobs Report 2023 shows that 590 million jobs will not change, while 69 million will be created and 83 million positions will be lost.
Even more scary was Goldman Sachs issued a report in March predicting AI would “replace” 300 million jobs and citing the recent impact of generative AI. Generative AI, able to create content indistinguishable from human work, is “a major advancement”, the report says. However, those predictions don’t usually forecast let alone mention the new jobs that will be created in an AI prevalent world.
According to Light Reading’s Iain Morris, new types of AI like Hawk-Eye, ChatGPT, GitHub Copilot and other permutations threaten a jobs apocalypse. The telecom sector looks extraordinarily exposed. For one thing, it’s stocked with people in sales, marketing and customer services, including high-street stores increasingly denuded of workers, like those coffee chains where you select your beverage on a giant touchscreen instead of telling somebody what you want. Chatbots have already replaced some roles. One very big (unnamed) network operator is known to be exploring the use of ChatGPT in customer services for added efficiency – a move that could turn thinned ranks anorexic.
The schema is that telco networks could feasibly be a self-operating, self-healing entity, stripped clean of people, run by an AI that’s probably been developed by Google or Microsoft even though it lives in facilities owned by the telco to keep GDPR watchdogs and other regulatory authorities on side. All those fault-monitoring, trouble-ticketing and other routine technical jobs have gone. If staff have been “freed up,” it’s not to do other jobs at the telco.
Opinion: This author strongly disagrees as these new versions of AI have not proven themselves to be that effective in doing telecom network tasks. Meanwhile, chat bots are somewhere between ineffective and totally dysfunctional so won’t replace live/real person chat or call centers till they improve.
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At big telcos tracked by Light Reading, collective headcount fell nearly 58,000 last year. Across AT&T, T-Mobile and Verizon, the big three of the U.S. mobile telecom market, around 45,000 jobs disappeared in 2022, more than 11% of the end-2021 total.
Source: Companies tracked by Light Reading
Outside the U.S., around 11,000 jobs were cut at Deutsche Telekom, Orange, Telecom Italia and Telefónica. That was a much smaller 2.5% of the earlier total, and yet more than 67,000 non-US jobs have been cut from the payrolls of these companies since 2018, a figure equal to 13.5% of headcount at the end of the previous year.
Much of this attrition has very little if anything to do with technology. Instead, it’s the result of more routine efficiency measures and the disposal of assets, including geographical units, infrastructure (such as towers) once but no longer deemed strategically important, and IT resources farmed out to the public cloud. This is a frightening thought for employees.
Morris asks, “If jobs were disappearing this fast before the arrival of ChatGPT, what does the future hold?”
AI Can Improve Telecom Industry without causing major job losses:
We think AI has the potential to improve various aspects of the telecommunication industry without causing major job losses. For example, Ericsson has reported that the implementation of AI-powered solutions in networks can lead to a 35 percent decrease in critical incidents and a 60 percent decrease in network performance problems. Additionally, energy costs can be reduced by 15 percent through the automation, making the network more environmentally sustainable.
AI can help telcos optimize their networks by automatically adjusting network settings and configurations to improve performance and reduce costs. AI algorithms can further be used to analyze vast amounts of data generated by telecommunication networks, providing valuable insights into network performance, and helping to identify and resolve issues in real-time. This can significantly improve network reliability and reduce downtime, ultimately leading to enhanced customer satisfaction.
Some of the other compelling AI use cases in telecom are:
- Fraud detection and prevention: AI algorithms can play a crucial role by analyzing massive amounts of data to detect and prevent various forms of fraudulent activities in real time, such as SIM-swapping, unauthorized network access, fake profiles, and bill fraud.
- Predictive maintenance: AI can analyze data from telecom equipment to predict when it will require maintenance—reducing downtime and costs associated with maintenance.
- Personalized marketing: AI can analyze customer data to create targeted marketing campaigns—improving customer engagement and reducing the costs associated with marketing efforts. Using machine learning models to recommend products or services to customers based on their usage patterns and preferences.
- Automated decision making: Using deep learning models to automate decisions such as network routing, dynamic pricing, and more.
References:
Allied Market Research: Global AI in telecom market forecast to reach $38.8 by 2031 with CAGR of 41.4% (from 2022 to 2031)
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OTT players in India struggle in telco partnerships
Telecom partnerships, which generate 50-70% of overall revenues of OTT platforms [1.] in India, have failed to live up to expectations amid subscription pressure. As a result, many OTT services have adopted revenue sharing models, particularly for smaller platforms that struggle to attract viewership. Payments are currently based on the number of views a specific content receives. In a competitive scenario with high customer acquisition costs, OTT platforms have to offer significant discounts to be available on telco aggregators, limiting their revenues. Telcos are increasingly becoming resellers instead of using OTT bundles as acquisition tools.
Note 1. An over-the-top (OTT) application is any application or service that provides a product over the Internet and bypasses traditional distribution. •Services that come over the top are most typically related to media and communication and are generally, if not always, lower in cost than the traditional method of delivery
“In case of a fixed upfront fee, irrespective of the number of subscriber additions annually, a certain amount is paid to the OTT, providing more stable monetization. With a revenue sharing arrangement, the amount keeps fluctuating depending on customer churn,” said Sourjya Mohanty, chief operating officer at IN10 Media Network’s OTT service, EPIC ON. He said the company takes a fixed fee for all its deals that helps in sizeable monetization and has stayed away from revenue sharing arrangements that aren’t stable. Eyeballs for OTT content may also depend on whether the aggregator is investing enough in marketing, he added.
Amit Dhanuka, EVP at Hollywood streaming service Lionsgate, noted that telcos and OTT complement each other and form a competitive offer for the consumer when combined with data. “Telcos want to monetize data and increase data consumption, where OTT plays an important role. For an OTT platform, an offer coupled with data forms a competitive offering for the consumer and helps drive subscriptions,” Dhanuka said. However, several media industry experts believe that the revenue figures generated from telco partnerships don’t justify the costs of customer acquisition. “65-70% of the customer base of a telco like Jio is on cheap, pre-paid plans that do not really offer compelling OTT bundles. Technically, tying up with a telco brings in reach and data on user behaviour at a time that costs of customer acquisition are very high but revenue figures are not that great,” said an anonymous senior media analyst.
Revenue sharing models have arisen as telcos seek to reduce minimum guarantee payments and restructure partnerships with smaller platforms that don’t generate significant viewership. “A SonyLIV would be making far more revenue than say, an aha with the same telco. Also, OTTs have to offer steep discounts as part of these deals, which could range between 50-70% of their Arpus (average revenue per user). They don’t have a choice at the moment; India is a price-sensitive market and the only alternative to high spends on customer acquisition is telco deals,” said a senior executive at a streaming platform.
Nonetheless, for OTTs, telcos remain an essential distribution medium, especially for those platforms without a strong standalone proposition, said Neeraj Sharma, MD, communications, media, and technology at Accenture India. Increasingly, telcos are becoming resellers instead of using OTT bundles as acquisition tools, Sharma said. However, a key challenge is the limited scope for differentiation as similar content is available across telcos.
References:
https://www.itu.int/en/ITU-D/Regional-Presence/AsiaPacific/Documents/Events/2016/Jul-RR-ITP/OTT_Rony_Mamur_Bishry.pdf
India’s COAI joins 4 European telcos in demanding OTT players pay to use their networks